Your Guide to Choosing the Best Material for Your Banner

In the worlds of signs, print material, and marketing collateral, no promotional item is quite as versatile as a banner. Whether you’re showing off your shop or highlighting a new special special at your salon, a banner is the easiest and most eye-catching way to get the word out about your exciting announcement or business.

But once you get into actually researching and ordering a banner, you’ll quickly realize that there truly is no one-size-fits-all solution to every project’s needs. Banners from any reputable printer will have plenty of options to help you customize your signage and make sure it will fit your needs, your display space, and your goals.  

But one big question remains: How do I know what type of banner material to choose for my new banner?

Don’t worry – we’ve got you covered.

By the end of this blog, you’ll know all there is to know about choosing the right banner for your business to keep things looking great.

Let’s start with the basics. Before ordering a banner, we find it is helpful to ask yourself these three questions:

Will my Banner be inside or outside?

We all know that Mother Nature doesn’t always play nicely with outside displays – and banners are no different. The sun, the wind, the cold, and the drastic changes in humidity can all cause a banner that isn’t made of the right material to bend, crack, break, and fade well before its time.

On the flip side of that, indoor conditions that are more stable often require a less robust material than outside banners, which can help customers like you save on upfront costs without sacrificing a fantastic look.

How long do I want my banner to last?

We’ve had customers order banners for an incredibly wide variety of reasons. Some want to publicize a holiday sale, others want to thank a sponsor for their year-long support. The lifespan of a banner can be drastically different based on which materials you choose for it’s construction. Going into the design and buying process with a good idea of how long you’d like your banner to last and an idea of how many times you may reuse it, will help you select exactly the right material for your banner needs.

How will I be displaying my banner?

Maybe you’re looking for a large-sized banner to hang on a fence to cover up a construction site. Maybe you’re looking to thank sponsors with a double sided banner hanging from a gym ceiling. The options for utilizing banners are seemingly limitless.

Knowing how you’ll be displaying your banner, and the conditions in which it will hang will go a long way in helping you select the perfect banner material for your promotional project.


Now that you know the three most important questions to ask yourself when ordering a banner, let’s go over the many different material options for your order based on those answers.

Vinyl Banner Material Choices

At Printastic, all of our banner materials are made of high-quality vinyl for two simple reasons: durability and versatility. Our vinyl selections give you the most options for banner customization, while also providing the perfect canvas for beautifully printed images, text, and artwork.

13oz Standard Vinyl

If you’re looking for the perfect all-around solution for those indoor and light-stress outdoor display projects, our 13oz Select Vinyl just might be the perfect option for your. Tear resistant, smooth, and flexible, 13oz vinyl banners are durable and long-lasting, which make them a great investment for banners that have the potential to be used long term or repeatedly.

The 13oz Vinyl comes in two distinct finishes to help give your project that extra bit of customization. The Matte Vinyl is strong and durable with excellent print quality. Even in brightly lit areas of direct sunlight, a Matte banner remains free from reflections or glare making it easy to read even from a distance.

The Gloss finish on our 13oz banners offers that same durability and strength, but with maximum pop for your artwork for the biggest impact. Graphics and text appear bright and shiny, which helps to grab attention and get your message across to your customers or audience.

UltraFlex Specialty Vinyl Print Media

Like we said before, no promotional project falls into a one-size-fits-all category – including banners. That’s why extended specialty media printing options like Heavyweight Double Sided Vinyl and Airflow Mesh Vinyl are essential options when constructing your banner.

18oz Heavyweight Double Sided Vinyl

The 18oz Heavyweight Double Sided Vinyl is one of the strongest and most rugged banner options on the market today. Specifically designed for strength and outdoor installations even in the harshest of weather conditions, the Heavyweight Double Sided Vinyl can be used indoors or outdoors for long periods of time without worry of tearing or damage. Plus, its blackout material means it can uniquely be printed on both sides, giving you more display options than any other banner material.

8oz Mesh Vinyl

If you’re looking to display your banner in a windy location but don’t want to risk a flyaway or tear, the 8oz Mesh Vinyl is the perfect material for your project. While displaying fine image details for a high quality print, the mesh is perforated, which will allow air to flow through on even the windiest of days.


Now that you know all about the many vinyl media options available for your banner, all that’s left is to choose what’s right for you.

Still feel a little confused? Don’t worry – the chart below should help you select exactly the right material for your upcoming promotional project. Plus, our helpful print team is always available to answer your questions and help you create a banner you’ll love for years to come.

Want to know more about all of our banner options? Visit our banners page to learn more and start your project now!