If you own a window cleaning business or are thinking of starting one from the ground up, this post is for you. We’re going to examine one of the most cost-effective and impactful ways for you to get the word out about what you do without having to break the bank. Plus, we have some special offers to share at the end of this post – so be sure to read on.
It’s a good time to be a window cleaner.
Americans are spending more than ever on home improvement and maintenance, with some estimates putting that figure in the multiple thousands of dollars per year. And one of the most in-demand services in the home maintenance category is window cleaning.
But with increased demand for a service comes increased competition from service providers. New window cleaning businesses are constantly popping up in neighborhoods all over this country – and a company’s ability to get the word out about their business quickly and effectively can often mean the difference between success and failure for window cleaning contractors.
So, whether you’re a weekend warrior trying to make some extra money on nights and weekends or you’ve got a professional crew dedicated to adding some shine to your local neighborhood every day of the week, spreading the marketing message about your window cleaning business is your number one goal. And there is no advertising medium that combines ease-of-use, cost effectiveness, and exposure than quite like street yard signs.
Chances are they’re on your block right now
Most of us come across yard signs nearly every day during our daily commute. They might be supporting a political candidate or advertising the contractor service completing an addition, but they’re always popping up in one place or another. But have you ever stopped and thought why you see yard signs so often?
The answer: They actually work.
Yard signs work as a great marketing medium for window cleaners for a variety of reasons. Here are the top three:
Yard signs help reinforce the rule of seven
One of the most basic principles in marketing is that a marketing message or offer must be communicated at least seven times before it truly resonates or sticks with a potential new customer. Because yard signs are often places for days or weeks at a time in the same location, and are often visible on many different properties throughout a community, they instantly build that brand recognition and repetition that is so essential in marketing. The more someone sees your sign, the more they’ll remember what you do and who you are – making you their first call when they need your services.
Yard signs communicate trust from your neighbor
We live in a world now of online consumer reviews. Almost no one makes a purchase, hires a service, or schedules a dinner reservation without first checking out what their friends and neighbors have to say online about the business. When a yard sign is placed in a trusted neighbor or friend’s lawn, the review is instantly clear: they trust your business and want to make sure their neighbors know it. This kind of endorsement is worth tens of thousands of marketing dollars.
Many window washing contractors offer a discount to customers who allow place a sign in their yard before, during, and after their service – and it’s no secret why. The more time your sign spends in the yard, the bigger the exposure of the endorsement becomes. And time, in this case, quite literally, is money.
Yard signs are exceptionally affordable
Newspaper ads, billboards, online search advistering – all of these different advertising mediums have their place, but for window cleaning contractors who don’t traditionally have the big-spending marketing budget of the Fortune 500, it’s all about maximum impact for each and every dollar spent on promoting your business. That’s what makes street yard signs such a perfect pair with window cleaning – they’re hugely visible and exceptionally affordable.
In fact, with our current specials just for window cleaning contractors, you can order your first batch of yard signs for less than it’ll cost you to fill up the tank on your work truck. Plus, our library of customizable, creative, and proven-to-work designs can help you add your logo, colors, and marketing message to an eye-catching template all in just a few minutes. There has truly never been a better time to make your business look great.
Exclusive Deals for Window Cleaners
So now that you know our top three reasons why yard signs are perfect for window washers, the time is now to get started growing your business. With these reusable, cost-effective, and eye-catching marketing pieces, there’s no limit as to how big and fast your window cleaning business can grow.