Whether you turn on the TV, sign-in online, or drive down any main road, one thing has become exceptionally clear: it’s election season in the United States.
In just a few months, millions of Americans will go to the polls to cast their vote for candidates they like and issues they support – and millions more will stay home, uninformed about what issues may be facing their community.
But whether it’s the general election coming up in November or the countless number of local elections, primaries, and special elections that happen all year, no candidate, issues, or piece of legislation will be successful in any election without the proper exposure, marketing, and word-of-mouth support it takes to win.
But with the skyrocketing costs of airtime on both television and radio putting that kind of advertising out of reach for many candidates and the headaches caused by some forms of online digital advertising, how do those candidates and groups who want to drum up support for their cause really stand out?
The answer is yard signs.
Since the early days of our country, yard signs have been used to spread the word and help show support for candidates and causes, and raise awareness within communities about what is at stake in the coming election.
This timeless tradition continues today, with yard signs playing an even more important role thanks to the hugely visual presence on social media and the opportunity for supporters to share on social media.
With that in mind, we thought, with election season just on the horizon, we’d go over a few reasons why yard signs have remained so popular for local, state, and national politics and how they might benefit a cause you believe in:
Yard signs help keep election topics top-of-mind
We live in a time with more distractions than ever, and it’s as hard as can be to grab the attention of potential voters and keep it. But high quality yard signs help to do just that by performing that all-important marketing function of repetition and recognition.
It’s no secret that name recognition is absolutely essential to voters showing a certain candidate their support, and yard signs, with their simple message and repetitive nature, can help do just that. The more yard signs displayed for a certain candidate or issue, the more voters will take notice and remember to vote a certain way.
That kind of exposure is essential for winning over voters who may be less informed or simply vote for what they recognize. If they see a candidate’s name that sounds or looks familiar on a ballot, voters are much more likely to vote for that person than someone who is totally unfamiliar.
Yard signs help encourage positive peer pressure
Peer pressure isn’t just a high-school phenomenon – it’s something many of us experience every day. And though it has its negative side, it can also be used for good, like encouraging people to vote for a person or a cause that will work tirelessly to improve their community.
Custom political yard signs can be a great motivating factor in positive peer pressure. For an uninformed voter, the more of your trusted neighbors and friends you see displaying their support for a certain policy or party, the more likely you’ll be to check out exactly what they may be supporting for yourself.
This leads to not only a more informed electorate but also an increased turnout and interest in politics and policies that impact the community. It’s truly a win-win.
They’re a Great Giveaway for Donations
Politicians and causes are always looking for new ways to raise money from their supporters and reward their most ardent fans’ loyalty – and custom yard signs can help there, too. While many campaigns simply give yard signs away as a promotional tool, campaigns looking to raise a little money often offer their yard signs for a small donation – giving their supporters a reason to donate to the campaign.
One of the most creative ways we’ve heard of campaigns utilizing this method is implementing a “donate what you wish” system for their yard signs. Most people who are willing to step up to the plate with financial support will most likely donate more than a suggested limited donation of a few dollars. For campaigns who depend on donations, this can be a real winning strategy.
So, now that you know why yard signs are an essential tool for this upcoming political season, here’s why Printastic should be your go-to printer.
Why Printastic is your go-to printer for custom political yard signs
- We print right here in the United States. All of our custom yard sign printing is done right here in the United States, which means you’ll be showing your pride in small business just by ordering.
- Our signs are tough and can be used both indoors and outdoors. By using only Coroplast plastic, our signs are both weather and UV proof for outdoor use up to 2 years in proper conditions. That means they’ll continue to look great all throughout the election season.
- Full-Color HD Printing. Our yard signs are digitally printed in the highest quality – meaning you won’t have to sacrifice color, images, or logos for a cheaper price. You’ll get the best of the best every time you order.
- Optional H-Stakes. Unlike many other printers who just assume you want H-Stakes to accompany your signs, we give you the option to include them in your order or not. If you want them, H-Stakes will help hold your sign 18 inches from the ground for maximum visibility. Made of galvanized wire, our H-Stakes are sturdy and steady, and ready to hold up your yard signs. If you don’t want them, no worries. Simply select your preference at checkout.
For Americans all across the country, nothing is more important than getting involved in the political process and voting. Custom printed yard signs are a great way for any candidate or cause to help raise awareness and secure their path to victory come election day. Plus, with discounts for the more you order, yard signs are good for both politics and your pocketbook.
Ready to get started on your custom yard sign designer? Check out our online tool now.