Custom Banners for Car Dealerships

For the better part of the past century, one of the most quintessential American businesses has been car dealerships. Whether selling the latest and greatest models from the Big Three or introducing brands and benefits from other parts of the world, customers continue to flock to dealerships to test drive, trade-in, and upgrade their vehicles.

But despite a banner (pun intended) year in 2019, with new car sales in the United States topping 1 billion dollars according to the National Automobile Dealers Association, dealerships everywhere have the ever-increasing challenge of attracting new customers, communicating their specials, and putting new cars in the driveways of people and families across this country.

Dealerships and car salespeople attempt to accomplish this in a variety of ways. Many spend a majority of their advertising budget on television commercials – but with more than 30% of American households dropping traditional TV service, commercials have little impact on the buying public.

Some marketing departments try newspaper or magazine ads – but their subscription trends are also falling at an alarming rate. 

So, for dealerships across the country, one seemingly simple marketing question remains: how do you distance yourselves from the competition, grab the attention of the marketplace, and, most importantly, use your budget as wisely as we possibly can?

Well, we’ve got a banner answer for you:

Banners for Auto Dealerships

Banners are one of the most versatile marketing products on the market today, and their ease and convenience of use simply can’t be overstated. This is what makes them perfect for auto dealerships of all types and sizes.

Banners are affordable, reusable, easy to install, and most importantly, work well to help grab customers’ attention and communicate your marketing message in just a few short seconds.

We’ve worked with dealerships across the United States, and we’ve seen what kind of custom banners have the biggest impact for their businesses.

Here is a short list of a few ways we’ve seen our customers utilize custom banners for their car sales business, and bring in new customers and sales that they hadn’t seen before.

Announce Seasonal Sales or Specials

This one seems like the most obvious but it’s also the most powerful. Let your customers know when a sale is on!

It seems like car dealerships are always running some kind of special, and it’s important that your customers know when it’s the best time to buy. From Labor Day sales to Tax Day celebrations, your specials are the lifeblood of your business – and can be a very lucrative time for your bottom line. This is where custom banners can really impact your business.

Using banners on the inside and outside of your business to announce an upcoming or current promotion is an inexpensive but powerful way to give your customers that insider knowledge that if they come in now, they’ll get the best deal possible. Plus, as an added benefit, our banners are high quality and durable, which means you can run the same sale or promotion year after year without having to purchase brand new promotional material.

No matter at which holiday or time of year your customers will save the most, make them feel like they’re getting the best deal by announcing it loud and clear via a custom banner. 

Feature Your Financing Options

Not all car dealerships are built quite the same, and not all financing is either. Customers are smart, and in today’s market, they do their research. They always want to ensure they are getting the best deal possible when they part with their hard-earned cash. Many dealerships provide this by passing along the savings to their customers via low financing rates and waived fees.

If your dealership makes deals by giving your customers a little something extra in the financing department, it’s time you let them know about it. Use a customized banner to announce your current APR rates or special interest financing. For the well-researched and versed customer out there, this will bring them one step closer to choosing you as their dealership of choice and putting a new car in their driveway. 

Invite Customers to Come Test Drive

In sales, there is no more powerful way to close the deal than to ask for your customers business – and car dealerships are no different. But with car sales, you have the benefit of letting your customers get behind the wheel of the car of their dreams and letting the fine machine sell itself.

Using a banner to invite new customers in to test drive your vehicles gives even just casual shoppers a reason to stop in and browse. More often than not, these kinds of “lurker” customers have been eyeing a certain vehicle for quite a while but never really had a good reason to stop in and check them out. When you put up a banner that invites them to come in and test drive, they’ll have found all the excuse they need. 

Announce Awards or Dates of Significance

Did your dealership win an award from the Chamber of Commerce? Or maybe you’ve been serving the same city of 25 years? No matter what competitive advantage your business has, it’s time you show it off to your customers using a custom banner.

While this might not be a “direct marketing tactic,” this kind of brand-awareness marketing can be a really powerful way to keep your business top-of-mind for those who live in your community.

So remember, if you don’t sell yourself, nobody will. Don’t be afraid to celebrate your accomplishments with a custom banner.

According to the National Automobile Dealers Association, there are over 16,700 car dealerships in the United States alone – how are you going to make yourself stand out from the pack?

Don’t waste time with expensive ad campaigns or glossy paper prints that are just going to be thrown away. Instead, invest in custom banners for your automobile business and start seeing the returns you want for a fraction of the investment. 

To start designing your custom banners for your dealership, browse our banner page.

Tips for Designing The Best Yard Signs for Your Business

Customized yard signs are one of our biggest and most popular promotional products on the market today for businesses of all sizes. Simple, compact, extremely versatile, and affordable even in the tightest of advertising budgets, yard signs can be used in a variety of ways in a variety of locations – making them one of the all-around most powerful marketing tools entrepreneurs and corporations alike an employ. 

But, just like any other piece of marketing material, if yard signs aren’t designed with a purpose in mind, their impact and effectiveness can be underwhelming at best. That’s why we’ve put together this short list of tips we like to give our customers when it comes to designing and ordering yard signs for their business to make sure they get the most bang for their buck.

Here are a few of our favorite tips to knock your yard sign out of the park:

Double Your Impact with a Double-Sided Sign

When you’re planning out your list of locations where you are going to display your customized yard signs to advertise your business, chances are that you’ll come up with very few that don’t have traffic, pedestrians, or viewers coming from both sides. That’s where a double-sided sign can truly be valuable.

Double-sided signs double your visual impact and are printed in the highest quality on the same white corrugated durable plastic that we use on our single-sided signs. Now, instead of wasted space, you’ll have double the real estate to promote your marketing message to the world without having to employ multiple signs or advertising avenues. A no-brainer, double-sided signs are one of our most popular yard sign options and something we highly recommend to our customers.

Keep the Copy a Comfortable Length

As entrepreneurs and small business owners, we know that our customers have plenty they’d like to tell the world about what they do and how they do it. But that kind of language is best reserved for one-on-one interactions or long-form marketing collaterals like brochures, catalogs, or websites – not yard signs.

Instead of using up the precious real estate on a yard sign with lots of words, think of it instead as a mini-billboard or business sign and use it primarily as a device to share the essential information about your business like your logo, phone number, and website. 

In addition to those essentials, it can also be valuable to add in some big idea bold topics about what you do with phrases like “Window Cleaning” “General Contracting” or “Tax Services.” This will instantly inform your potential customers about what you do – catching their eye and beginning the all-important process of market retention. The more they see your logo and website associated with a service they’re looking for, the better chance you have of winning their business.

When all else fails, consult a professional designer

Not everyone has the creativity and skills to master creative sign designs and not every business can afford to have a graphic designer on staff. Instead of taking a chance and creating an in-house design that doesn’t quite hit the mark, we suggest defaulting to a can’t-miss design template that will be sure to grab attention and eyes from passers-by. 

Fortunately, we’ve got you covered when it comes to giving you access to hundreds of beautiful professionally-designed templates without any additional cost. Whether you’re advertising your paint business and need a beautiful sign design or you want to make sure your septic service is shown off in the best light, our library of templates has everything you need to get started quickly and ensure the biggest and best impact possible from your customized yard signs.

Let’s face it: There’s no simple science when it comes to designing the perfect customized yard sign for your business. But in our years of printing thousands of thousands of custom yard signs for customers all over the United States, we’ve found that following these few simple rules will result in the best yard signs possible for your business. 

Click here to get started designing your custom yard sign or browse our vast library of templates.

Best Industries for Custom Magnetic Vehicle Signs: Residential Home Cleaning

Whether it’s with our custom banners, yard signs, or magnetic vehicle signs, we’re always amazed at how many different companies in vastly different industries find creative and impactful ways to use our visual marketing tools to their advantage.

From churches to colleges, restaurants to retirement homes, we’re proud that our high-quality printed materials are out in the marketplace helping to drive business and increase consumer awareness.

This wealth of customers and industries is exactly what inspired us to start this new series on the Printastic Banner Blog: Best Industries for Custom Magnetic Vehicle Signs.

We realized that many of our customers are entrepreneurs or small business owners who are looking for competitive advantages in some of the most popular and crowded marketplaces in the country. So, we thought it would be helpful to take one of our most popular products, custom magnetic vehicle signs, and show how they can be used to not only help a business but also to transform an industry.

In this post, we’re going to be focusing on one of the most surprising and fast-growing industries in the United States: Residential Home Cleaning. 

An Industry of Growth

From sole proprietors who do all of the work themselves to large national corporations that have hundreds of employees, the home cleaning industry is way bigger than you might think. In 2015, there were approximately 875,000 cleaning businesses in the U.S., and since then that number has no-doubt grown every day. 

Home cleaning isn’t just a luxury service anymore – in fact, it’s one of the fastest-growing sectors in the service industry. Not only are new businesses and contractors popping up all of the time, but so too are new customers – and they come from all walks of life. 

A recent article in the Minnesota Star Tribune shows that Millenials, one of the most important consumer categories to businesses of all sizes, are hiring housekeepers and home cleaners like never before – and businesses are ready to cash in. A crowded market place is about to get even more new players.

Standing Out from the Crowd

One of the biggest challenges in any crowded marketplace like home cleaning is distinguishing yourself from your competition – and the cleaning industry is no different. Companies new and old are asking themselves how to get their name, and the name of their cleaning business, in front of the most people possible without spending a five or six-digit marketing budget doing so.

Luckily, in this case, the answer is easy: utilize the folks you already have on the road by equipping them with custom magnetic vehicle signs. 

Build Trust Without Tearing Down Your Budget

Whether you’ve structured your company with true employees who work on an hourly basis, or you’re paying 1099 independent contractors to use their own equipment and vehicles, the opportunity to spread the word about your cleaning business using magnetic vehicle signs couldn’t be easier.

Here are three easy steps to help you get started in taking your home cleaning business to the next level with custom magnetic vehicle signs:

Design It 

It doesn’t matter if you have a graphic design degree or haven’t picked up a pencil in the past, custom magnetic vehicle signs are incredibly easy to design. All you have to do is pick exactly which size magnet is right for you and use our simple online design tool to either create a design from scratch, use one of our beautiful templates, or upload your completed design file. Whatever works best for your company works great for us.

Order It

Not only do we pride ourselves on offering some of the highest quality and most durable magnetic vehicle signs on the market today, but we also are proud to bring them to our customers at an incredibly competitive price that fits in just about any budget.

Staring at just $30 for a single sign, with volume discounts for those looking to equip their whole fleet, you can order exactly what’s right for you and your company right now – and order additional matching signs at any time. We’ll make sure you always get the best quality each and every time you order with us. 

Watch It Grow

Our magnetic vehicle signs are so easy to use and so affordable for consumers, we don’t even have a step three to this process. Your step three is watching your vehicle signs positively impact your business by helping to spread the word about your company and bring in new customers.

Plus, when you or your employee pulls up to a customer’s residence properly equipped with magnetic signage, you’ll build trust by showing that you’re a real professional business and not just a hobbyist who won’t do the job well. It’s truly a win-win all around. 

Residential Home Cleaning and Custom Magnetic Vehicle Signs

Whether you’re just getting into the residential home cleaning game or you’re looking to build on many years of business success, magnetic vehicle signs can truly be a boon to your business.

Professional, long-lasting, and exceptionally affordable for just about any budget, you can make the most out of your fleet by introducing a customized magnetic vehicle sign for your cleaning business.

If you’re ready to get started helping build your home cleaning business with high-quality vehicle signs, click here.

How to Use Banners to Secure Success at Trade Shows

With summer coming to an end and fall soon to be upon us, businesses from across the country, and the world prepare to attend some of the biggest trade shows of the year. Whether you’re buying, selling, browsing, or just attending, these trade shows represent some of the biggest and best opportunities for commerce for businesses large and small. 

But with hundreds, even thousands, of booths and displays at many of these trade shows, one question remains key to any business looking to make an impression: How do you stand out from the crowd?

A winning strategy that many of our customers use are customized trade show banners. Extremely affordable, very versatile, and about as time-tested as marketing strategies can get, banners are easy to fit in your budget and even easier to customize for your business. 

Of the many different ways our customers use our customized banners at trade shows, here are some of our favorites:

A Simple Introduction Banner

Half the battle when launching a new product or entering a new market is getting your name out there and your products in front of the right people. That’s why many of our customers who are planning out their trade show attendance for the year order a simple introduction banner to adorn their trade show booth.

Introduction banners are as simple as they sound. They can feature as little as your logo and your business name, or be as complex as showing off a picture of our flagship product and your contact information. Either way, utilizing a simple introduction banner to share your name and claim to fame with potential buyers is a great way to utilize your tradeshow booth space and encourage people to find out more about your company and what you do.

Show Off Your Special or Sale Banner

Many of our corporate and business customers use banners to share with potential customers a sale or special they are currently running. Using banners to make this kind of product-centric announcements are a time-tested way to make the most out of the banner real estate. But the effectiveness of these banners isn’t just limited to storefronts or restaurants – they’re also very impactful for trade shows too.

When a customer walks by your booth and sees a banner announcing a sale or special, they’ll know instantly what you’re offering and for what price. This kind of to-the-point marketing can be especially effective in a trade show setting – as attendees are often overwhelmed by the number of vendors they have to interact with.

A simple message that shows off exactly what you’re offering can go a long way towards setting you apart from your competition and making you memorable in the minds of just the right people. 

Popular Products Available Here Banner

It seems that in every trade show season in just about every industry, there is one hot product or service that stands out above the rest. Many call this the “It” product of the season.

If your business has found that once-in-a-season product and want to show off to the rest of the industry where they can get it, a “popular products available here” banner is a perfect choice.

Just like a special or sale banner mentioned above, announcing that your booth is the place to buy exactly what the masses are looking for will help cut through all the distractions and let your potential customers know exactly where they can get what they want. Chances are, if you use a banner to position yourself as the place to buy the “it” product, you’ll get all of the business you need to make the show a success. 

Award Winner or Special Designation Banner

Many industries, especially those that hold annual trade shows, give out yearly awards to vendors. These awards, often voted on by peers in the industry, designate those who stand out or bring stand-out products to the marketplace. These awards also become great marketing tools – think J.D. Power & Associates for automobiles – and build consumer trust. 

But these awards are also great marketing tools for trade shows. Displaying a banner that shows you’ve won an award or have even been named a premier vendor will help show off your credentials and set you apart from everyone else. If you’ve won an award, a prominently displayed banner is exactly the right way to let everyone know.

Similar to announcing an award, banners are a great way to show off any specific designation your business might hold. If you’re a female- or veteran-owned business, if you make everything in the USA or from organic products, be sure to use a banner to show this off. While it may not impact the buying decisions of certain customers, to others it could make all the difference. Don’t be afraid to be a bit boastful in these situations – if you don’t sell yourself, who will?

If you’re planning on attending a trade show in the coming year, it’s imperative that you plan your booth, and your budget, in a way that will provide maximum impact for your bottom line. And there is simply no better way to get the word out than using a customized banner.

Banner of all sizes and types are available right on our website. You can upload your own design or use our sophisticated yet easy to use online design tool. To get started designing your new trade show banner, check out our custom banner page now.