Our Three Most Popular Restaurant Banners

Though we are lucky enough to have customers from across the business world (and the actual world), one of the industries for which we do the most work is the hospitality industry – and, more specifically, restaurants.

Our banners hang in countless restaurants throughout the United States, and the feedback we get as to why they’re an essential marketing and communications tool for restaurants everywhere has been fairly universal: they’re easy to hang and move; they are eye-catching and communicate well; and, most importantly for many restaurants, they’re affordable and fit in even the slimmest marketing budget.

With that in mind, here are three of the most popular ways our customers have used banners in and around their restaurant with great success:

Under New Management

There’s an old saying in the restaurant business that goes like this: “Any restaurant, no matter how large or how small, is only going to be as good as its general manager.” For those inside and around the restaurant business, this makes quite a lot of sense. A manager is the one who is responsible for the quality of the employees in the eatery; the quality of the food ordered. They’re also the problem solver, customer-satisfier, and support system to ownership that may not always be present in the building.

That’s why a change in management in your restaurant isn’t just something to celebrate internally, it’s something to make sure you communicate to your customers loud and proud. Using a banner to help announce the news that your restaurant is “Under New Management” shows your customers that you are serious about making sure the restaurant runs smoothly and are investing in continuing improving or maintaining the high standards they’ve come to know.

If your restaurant has been suffering from negative online reviews or a dip in your on-the-street-reputation, whether it be for food quality, bad service, or a poorly run establishment, an “Under New Management” banner may just inspire customers you have disappointed or lost to give your eatery another chance. When they know that new management is in charge, they know they can expect a brand new experience.

Under New Ownership

Restaurants are one of the most common businesses that are bought and sold – and it usually happens under one of these two scenarios:

  1. The original proprietor of a legendary and well-established neighborhood eatery has decided to retire or sell or call it quits, and another restauranter has decided they want to keep the institution alive by purchasing the restaurant outright.
  2. A newly opened restaurant isn’t quite making the grade, and investors sell to another experienced restauranter who intends to turn things around.

No matter which situation applies to a restaurant experiencing new ownership, one thing is for certain: announcing the news via a banner is the easiest and best way to get the word out.

Just like an “Under New Management” vinyl banner, an “Under New Ownership” banner will communicate to your customers exactly what they want to hear. Loyal customers who frequent the business will see the “Under New Ownership” banner as a sign that their favorite local eatery is here to stay. It will inspire them to continue patronizing the establishment.

For customers who felt the restaurant’s better days were in the past, an “Under New Ownership” banner may inspire them to come in and try things again – just like in our previous example. Either way, communicating that your restaurant is under new ownership is a win-win and may inspire customers – former, current, and future – to come in and dine.

Specials/Events/Trivia/Happy Hour

Though we know it’s kind of cheating to put all of these different banner categories into one section, it’s a fact: restaurants of all kinds, shapes, and sizes announce many of their goings-on via vinyl banners to great success. That’s why they’re so common in many restaurants you visit.

Have an Easter Brunch on the horizon? A special tasting from a specific winemaker? Or maybe you just have a great burger special on Thursday nights that you want to make sure your regular bar crowd knows about. Now, instead of dingy flyers that look anything but professional and polished, you can use a vinyl banner to communicate to your customers about the many offerings you have – and even reuse it year to year.

Restaurant Wrap-Up

A restaurant’s two great marketing advantages are the amount of people who walk through the door and the amount of people who pass by both in cars and on foot. This kind of traffic, if motivated properly, can become a base that keeps a restaurant successful for years to come.

Because banners are easy to hang and remove, can be properly branded, and are exceptionally affordable compared to permanent signage or expensive collateral printing, they’re the perfect choice for restaurants of all sizes who want to get the word out about changes in staffing, ownership, specials, or just about anything else.

Double-Sided Banners – A Guide

Listen, we know we may be a bit biased when we say we love banners – what can we say; we’re passionate about what we do! – but it’s not without good reason. Banners are exceptionally useful, very affordable, and are a tried-and-true method of advertising businesses, events, and sales. And though we sell many different kinds of banners suited for many different purposes, one of our favorites is also one of our most popular: the double-sided banner.

Double-sided banners are one of our most innovative, durable, and popular products, and this is our guide to help you learn everything you need to know about this great marketing tool.

What exactly is a double-sided banner?

Before we get into all of the specifics of what make double-sided banners great, let’s first establish the basics of exactly what they are. A double-sided banner is a single banner that is printed back-to-back. This serves two purposes: you can either share the same message on both sides for maximum exposure when its placed in a location viewable from both sides or you can utilize the back and front real estate of the banner for two different messages. Because of this option, double-sided banners really are one of the most versatile products in the banner world.

Are all double-sided banners created equal?

In short: absolutely not. A double-sided banner’s look and longevity are directly related to the quality of the material used for printing and the printing process used to create the banner’s artwork. We have heard too many horror stories to count from customers who’ve purchased double-sided banners from other printers before coming to us – and we are delighted to say there is virtually no comparison to our double-sided banner printing process and product.

Many banner printers who sell double-sided banners online are still stuck in the past using an older printing process that neither looks good nor lasts long. Their method for double-sided printing is actually printing two different banners and sticking them together with glue to create a “double-sided banner.” You can imagine that a product this flimsy would be incredibly vulnerable to wear and weather even when hung in non-stressful environments.

For all of us at Printastic, we know that double-sided banner printing can be done better which is exactly why we’ve perfected the double-sided banner printing process. We start with one layer of unique, durable 18-ounce block-out heavy-duty 1000×1000 denier vinyl. Then we run that vinyl through our special printing process so both sides of the material are printed to look great.

This unique 18-ounce block-out vinyl helps create spectacular double-sided banners in several ways. First is its durability. 18-ounce vinyl is one of the heaviest vinyl options we offer, which also translates directly to its exceptional life and longevity. 18-ounce vinyl will last longer and look better than many other banner vinyls on the market. It’s heavy and reusable, and will not surrender to trying environmental factors that other banners may.

Secondly, the 18-ounce block-out vinyl is perfect for double-sided banners because it literally blocks out the other side of the banner from showing through – even when hung in direct sunlight. This helps keep the viewing side of your banner crisp and free of any kind of distractions that might show through on incorrectly constructed double-sided banner. This block-out technology is exactly what allows Printastic to be one of the few printers who are able to print a double-sided banner on the same sheet of high-quality vinyl instead of the old process of attaching two lesser-quality vinyl banners back-to-back.

Last, but certainly not least, because we are able to print on two sides of the same 18-ounce vinyl banner, your final product will remain lightweight and manageable – giving you the flexibility you need with the functionality that will best suit you banner investment.

Do double-sided banners require hanging hardware?

Just like the way your banner looks and where you choose to use it are totally up to you, the same is true with what kind of hanging hardware (if any) you want to add to your banner. At Printastic, we don’t believe in additional charges for standard banner hardware, which is why our #2 Nickel-plated metal grommets come standard on our double-sided banners installed at every two feet across the top and bottom.

However, if you have a specific use in mind or simply a preference for how grommets are attached to your banner, we can help! We can place grommets on just the four corners, just across the top and bottom of your banner, or simply leave the grommets off altogether. The choice is yours!

Do double-sided banners require hemming?

Hemming is a process we use often on smaller banners to reinforce a banner’s strength and structural integrity. In order to prevent fraying and increase a banner’s lifespan, about one inch of extra vinyl around each edge of the banner is heat welded to the back – creating a strong connection that virtually cannot be torn apart. Because of the strength of our 18-ounce block-out vinyl, hemming is not needed for durability or longevity on double-sided banners. Hemming would also obstruct any artwork on one of the banner’s sides, so it’s neither needed nor practical for our double-sided banners.

What about artwork? Do I need to design my own?

A double-sided banner is truly a blank canvass and can be utilized to communicate any kind of promotional or marketing message you’d like. But if you don’t have the tools to create those designs in-house, don’t worry: we’ve got you covered. Our easy-to-use online design tool is full of all kinds of fantastic templates to suit your needs and is yours to use without any additional charge. This tool will help give your banner a professional look without having to spend the time or money hiring a professional designer.

Alternatively, if you do have in-house design services or already have some designs created, you can easily upload your own design file or image in just minutes.


The Final Word on Double-Sided Banners

Double-sided banners are truly a unique and wonderful product for businesses, groups, and congregations of all sizes. If you think this awesome product may be right for your next banner purchase, you can find out more information on our double-sided banner page on our website.

Why Custom Car Magnets are Better Than Billboards

When small business owners and entrepreneurs begin to brainstorm about how to spread their marketing message as big and as far as possible, they often stumble upon an age-old idea they’ve seen time and time again: billboards.

While we certainly admire the desire to go big with a roadside advertisement of such epic proportions, we’re here to tell you that there are better ways to spend your dough that will both give you an overall more impressive impact and potentially save you ten of thousands of dollars of your marketing budget. That’s right; we’re talking about magnetic car signs.

A staple marketing tool for realtors, interior designers, window installers, and other service industries, magnetic car signs have been popping up in all kinds of businesses because, put simply, they work – and work well!

Whether you leave your car parked in a high-profile parking lot or intersection with magnets affixed, or simply drive around while doing your daily business, customized magnetic car signs are sure to give your business the meaningful exposure it needs to grow and thrive.

So, if you’re still considering gathering up the funds to purchase a temporary billboard out on the highway, here is a short list of why you should reconsider and invest in customized magnetic car signs instead:

Car signs are mobile; billboards are stationary

There is no doubt that billboards can make a big impact for the drivers who pass by them. But unless a driver is directly passing by your billboard investment and actively paying attention to what it says and retaining that information, billboards actually do little good. Many times, companies that spend big bucks on billboards see very little return on their marketing dollars – if any at all.

Magnetic car signs are a different story altogether. Because they instantly turn your personal car or company vehicles into mobile advertisements,  you can expose your marketing messages wherever you go to thousands of people for an unlimited amount of time. Compare that to the limited lifespan and month-to-month costs of a billboard and the numbers aren’t even close.

Plus, with custom magnetic car signs, you’ll find yourself advertising to a more diverse group of people. Most people follow similar routes each day, which means billboards will only expose your advertisement to a select group of people. With mobile magnetic car signs, you’ll be able to advertise to anyone and everyone who passes your car wherever you are – a huge benefit for a much lower cost than a billboard.

Size does matter – and bigger isn’t better

Many people think that because billboards are bigger than just about any other forms of advertising, they are instantly better – but that’s not quite true. Here’s why:

Roadside billboards are a fairly standard size and countless numbers of them exist alongside many highways and byways throughout the country. This, unfortunately for the many companies who have spent countless thousands of dollars on billboards in the past, makes them easy to ignore and forget.

Here’s a little exercise to prove our point: Try and think of the last billboard you passed on the highway. We bet you can’t do it. That’s because when you’re passing a stationary sign at 70 miles per hour, retention of a marketing message can be extremely difficult – especially if you’re trying to remember a website and a phone number along with a brand name.

Magnetic car signs solve all of those problems and more. During the normal flow of traffic, you tend to stay in and around the same cars – especially if you hit the same traffic light cycle. In heavy traffic, you can often find yourself positioned behind the same car for miles – and we bet you spend some time reading bumper stickers and memorizing vanity plates.

This situation is also what makes mobile magnetic car signs so valuable: time of exposure. When someone is next to you in traffic and you are displaying your mobile magnetic sign, you’re giving a potential new customer exposure to your brand, website, and phone number. A red light gives them more than enough time to take note of your web address or snap a pic to save your phone number for later use. Instead of dreading heavy traffic and stand-stills, you can now make them work for you thanks to magnetic car signs

Another benefit of adding magnetic car signs to your vehicle is legitimacy. Especially in the service industry, any kind of vehicle that interacts with customers will be better received when it is properly branded – so customers are comfortable with who are arriving at their home or office. In the service industry, better branding = happier customers.

The obvious: cost

Whether a small rural vinyl billboard or a high-tech digital sign in a major metropolitan area, all billboards have one thing in common: they’re expensive.

In fact, you can count on spending a major portion of your marketing budget and more if you’re planning on making billboards part of your arsenal. We say: spend smarter, not more.

On the flip side of the billboard situation is magnetic car signs. Staring at just $30 for a 12×18 vehicle sign, you’ll pay more for lunch next week than you will for a magnetic car sign that could last years and bring you big business. Plus, with volume discounts, you can outfit your whole fleet of vehicles for a reduced price – saving countless dollars on the much more expensive car wrapping process. Plus, unlike car wraps, you can simply remove your custom car magnets when you’re not on a business trip, leaving you with an anonymous vehicle when you need it.

Diversity of use

An often overlooked advantage of customized magnetic car signs is you can use them in other places that aren’t a vehicle. As long as the surface can hold a magnet, like a whiteboard in a boardroom or a fridge in a commercial kitchen, you can affix your custom car magnet for display. We’d like to see you try and fit a billboard in your boardroom.

While billboards do have their time and place for large companies looking for brand recognition, when it comes to bang for your buck and maximizing impact for low cost, nothing beats a customized car magnet. And for such a low cost per unit, you don’t have to worry about eating up the budget you’ve set aside for marketing and advertising.

We invite you to check out our custom vehicle magnet templates and start designing your next great marketing piece! Safe driving!

Make the Most Out of Yard Signs to Supercharge Your Summer

Summer is a time when many small, local, and independent businesses thrive. Kids are out of school, walking traffic is up in downtowns, and customers are in the mood to browse the latest and greatest from their local purveyors.

But even though increased activity in the marketplace is a good thing, standing out among your fellow business-owners can be tough. That’s why today we’re going to talk about one of our most affordable solutions for advertising, wayfinding, and so much more: yard signs.

Yard signs are a time-tested marketing tradition that are common for one simple reason: they work. Whether it’s to advertise a garage sale, Memorial Day discount, free parking, or anything in-between, yard signs are a great answer for a multitude of different business issues.

Before we get into the specifics as to how yard signs are the perfect summer solution for your business, let’s answer the big question: Why yard signs?

Why Yard Signs?

Size

Measuring 18×24, our yard signs are the ideal eye-catching size for drivers on the road or pedestrians on the street. They can not only fit logos, marketing messages, graphics, and phone numbers on both sides, yard signs are also the ideal size to fit in yards, on medians, or any other outside display place. You can also use them in shop windows and advertising boards.

Materials

No matter what other printers may tell you, not all yard signs are created alike – and many are made from cheap materials that simply don’t last. When the best materials aren’t used during the sign-making process, signs simply won’t look good and they won’t last. That’s why we only print our signs on fluted white corrugated plastic, also known by its manufacturer’s brand name Coroplast. This plastic is weather and UV proof for outdoor use up to 2 years in proper conditions – which means your signs will continue looking great for many seasons to come.

Printing

Our sign printing process is one-of-a-kind, which means you’ll get signs that outshine all of your competition. All signs ordered through Printastic are digitally printed in full color, which means you aren’t limited to what kind of colors, images, or logos you use in your design. Plus, if you’re not sure how you want your sign design to look, we offer our customers a whole library of free templates to get you started.

Durability

If the above reasons haven’t convinced you yet, maybe yard signs’ incredible durability will. When properly taken care of and stored, yard signs can last and look good for years – meaning your one-time investment can keep on giving and giving. That’s something you can’t say for flyers or one-time use posters.


So now that you know why yard signs are a great choice, here’s a few ideas how to use them to your advantage during the coming summer season.

How to Use Your Yard Signs

Announce a Sale

Everyone loves a sale, and with potential customers doing their homework more than ever before, it couldn’t be more important to let your crowd know about your awesome prices and selection. Whether you theme your sale around a holiday, a specific event, or one single product, yard signs are a great way to alert the public and invite them into your store.

Wayfinding to Your Store

Not every storefront or business is located right on Main Street, and even in these days of Waze and Google Maps, people still often need assistance locating places that aren’t quite on the beaten path. That’s where wayfinding yard signs come in.

You can fill your yard sign with all kinds of essential information, and still have enough room for logos, arrows, or anything else your customers may need to find you. Don’t forget: successful marketing is based on repetition, so don’t be afraid to put out more signs than you think you need – you can truly never have too many.

Sponsorships

Summer is the season of sponsorships – and for good reason. Now begins all kinds of outdoor community events and celebrations and they all need sponsorship. From charity softball games and county fairs to golf outings and fundraisers, whenever a sponsorship is purchased, a yard sign can be a great token of thanks and exposure for the generous business or individual. So, if you’re looking for the perfect promotional incentive to secure that donation, customized yard signs are the way to go.

Here’s a pro tip: If you’re thinking of printing yard signs for each sponsor at your event, be sure to print an extra copy of each one to give to your sponsor as a token of thanks. They may just display it in their store or office, which will help get you as much exposure as possible for next year’s event.

Advertising Your Business

This one might seem obvious to some of our readers, but we couldn’t help but include it because of how powerful it can be. Using yard signs to advertise your business is a low-cost way to yield high-impact results. No matter what you do or where you do it, some strategically placed yard signs throughout your community can be a great way to introduce your business to your neighbors and solicit new customers without a high-priced advertising campaign. Ever notice how window washers, construction companies, and realtors don’t hesitate to put their sign on their customer’s lawns? Again, there is a reason: it works!


Yard signs are one of the most universally and uniqely customizable print products that we offer. From the design you create on the front and back to the area and location you choose to display them, yard signs are an easy and affordable way to take your business, fundraiser, sale, or promotion to the next level.

Not sure where to start for your yard signs order? Check out our yard signs page for more information about when and where to get started.

Three Creative Ways to Use Church Banners to Reach Your Congregation

Churches have always historically always been a gathering place for communities to come together and worship, celebrate, and stand in reverence to the lord and his great work. And the role of churches in today’s world is no different.

However, more than at any other time in our history, there is more to distract and occupy the time and energy of people – leaving churches to compete with all kinds of other extracurriculars for attention. In a busy world of phones, TVs, and computers, it’s easy for the good word to get drowned out.

But there is still good news, and that is that there are still tried-and-true ways to help spread the word to the community around your church and get them interested in the goings-on inside: church banners.

Simple, affordable, and effective, church banners can be a fantastic way to advertise special services and classes, encourage fundraising drives, and bring the outside world in for annual special events and parties.

Let’s take a deeper look at those examples and more to see how church banners can improve your congregation’s participation for the better.


Advertising a Special Service

It’s no secret that there are several holidays each and every year that tend to bring the most people out to the pews. Easter, one of the holiest days of the year, just passed; Christmas, the biggest holiday of them all, is not too far away. In fact, it seems there is always a reason for worship and celebration right around the corner.

But, much like the announcements at the end of a sermon or service, spoken words and reminders can only go so far when it comes to reminding your flock about the exciting services you have coming up. That’s where church banners can truly make a difference.

For hundreds of years in every corner of the world, churches have used banners to get the word out for the biggest services of the year – and if your church isn’t doing that, you’re not doing all you can to spread the word.

Next time you’re preparing to celebrate the reason for the season, or trying to get an accurate count of how many copies of hymns and praises you have to make, consider hanging a church banner outside of your doors, over your parking lot, or even in the chapel itself. They can be a great way to grab attention and inform your public so you can increase your turnout during the most important days of the year.

Increase Your Fundraising Efforts

As non-profit organizations who serve their community and their savior, virtually nothing is more important than making sure the church is properly funded. And because many churches don’t charge membership fees or require tickets to attend services, it’s the donations of benefactors and churchgoers alike that make it possible for each church to continue doing good works. But, in the age of social media, 24-hour news, and bigger-than-ever economic asks, how can the neighborhood church truly stand out from the pack? The answer is obvious: by utilizing banners.

Whether they’re hung in the church itself, at events, camps, or other community spaces, fundraising banners can make a huge difference to those looking to raise money. You can inform your public not only why you’re raising money, but remind them of the most basic fact that is sometimes forgotten: churches run on their donations and support. In the days when tithes are no longer common-place, and many churches are working harder than ever to increase their presence in the community, bolstering your fundraising with a church banner can be a real difference-maker for churches of all sizes and belief systems.

Announcing Special Events

Just like special services are a part of every church’s annual calendar, so are special events, and now more than ever, it’s these community events that many look forward to each year and that are paramount to keeping churchgoers engaged and increasing traffic within the church itself. The more people you can reach and invite into your church’s walls, the more people you can bring to the lord and make part of your permanent church-going community.

But bringing the outside inside isn’t the easiest task. People are busier than ever – especially young people and young families – and plans are made weeks and sometimes even month in advance – even for something as simple as a weekend luncheon. Most church calendars follow this pattern too, but though events may be planned early, many are not published until it is too late. A properly placed special event church banner can change that narrative.

Whether it’s hanging over main street or at the local baseball field, a properly placed special events church banner can let your town know all about the exciting event, party, or celebration you have coming up, and encourage them to put it on their calendar now. This kind of early and consistent exposure is essential for big crowds and sell-out events – which are two things no church has ever complained about having too many of. So if your events could use a boost, and your parties a little pick-me-up, a special events church banner is a great way to go.


From the early days of Jesus himself, his word has survived on true believers spreading the good word. And no church can continue to spread his good word without getting the message out to their community that attending church, donating to the church, and being an active member of a congregation is more important than ever.

If you’re looking to get your community’s attention, make church banners part of your marketing effort. They can really make a big difference.

Your Guide to Grommets and Banners

Though there are many factors that go into making your banner unique, there are two main factors that will determine the strength and stability of your banner once it is installed. The first, and biggest, is the material your banner is constructed from. In an earlier post, we talked all about which style of vinyl is best for which application, and how we only print banners on materials we know will both look great and last.

But outside of the type of material or vinyl you choose to print your banner on, there’s another large factor that goes into determining how long your banner will last and how well it will hang: grommets.

If you’re not familiar with the word, grommets are those little metal circles you see punched around the perimeter of a banner that are used to aid in the hanging of the banner. But grommets do more than just help your banner hang, they also help strengthen the vinyl material and keep your banner intact for as long as possible.

But, like banners themselves, not all grommets are built the same, which is why we’re going to give you a quick crash course on this must-have hardware to help you determine whether grommets are right for your next banner purchase.

Let’s start with the basics:

Are grommets only used in banners?

The short answer is: of course not. Though, and we may be a bit biased here, we do think grommets are best used on banners.

If you start to really think where you’ve seen this simple-yet-strong technology on display in the past, you’ll realize grommets are all around you. Think shoes, drapes, purse straps, lanyards – almost any place where a combination of strength and access is needed, you’ll find a grommet.

This is the same reason we use them in our banners. Grommets help provide extra strength, especially near the edges where a banner can be most vulnerable, and they also allow for easy access for hanging from string, chains, rope, or bungee cord. So, while grommets certainly aren’t only used for banners, we believe for banners they’re used best.

Do I need grommets on my banner?

Like we said before, not all banners are built the same, and there are certainly applications where grommets wouldn’t be the appropriate choice for what you’re looking to do with your banner. However, more often than not, grommets are a great compliment to your banner especially if you plan to hang them, suspend them, or display them in a way that will require them to be tied down.

How many grommets should each banner have?

Banners, like people, come in all shapes and sizes, and what’s right for one banner might not be right for another. However, we do consider ourselves experts on the subjects of banners and grommets, and after much printing and experimenting, we’ve come up with a go-to guide from grommets based on banner size that we believe helps every banner we produce look great.

For our smaller banners, like a 2×4’, we recommend one grommet in each corner. Because the banner size isn’t overly large, these four grommets will provide more than enough stability for the banner as well as varied hanging options. For our standard 3×6’ banners and 4×8’ banners, we recommend six and eight gromets respectively – one in each corner and one along the outside edge in 32” intervals.

These simple guides have proven to be the most effective for these banner sizes, and are what we recommend to all customers. However, we know that different instances call for different amounts of grommets, so we are happy to work with whatever is best for your banner.

Do grommets come in different shapes and sizes?

In short, grommets are like flavors of ice cream – there are two many in the freezer section to count. And though they come in every possible color, size, and material combination, we offer only what we know to be of exceptional quality and work best for our banners and our many customers all over the world.

We carry #2-sized metal grommets in three different color options: Anodized Black (our most popular), Nickel Silver. and Enamel White. The #2 metal grommets both look great for almost any application and are incredibly strong for their size – living up to the heavy task of keeping banners upright, strong, and looking great.


How are grommets installed on banners?

Grommets can either be installed manually on a banner using a manual hand press under the watchful eye of a skilled craftsman, or they can be installed by an advanced automatic grommet installation machine. We used both of these methods to install grommets on our banners.


Well, there you have it. Now you’re an expert on everything grommet related and are better equipped to choose what’s right for your next banner when it comes time to send it to the printer.

Still have questions or concerns about grommets or anything else banner-related? Don’t hesitate to reach out to our customer service team at any time – we’re always happy to help!

Top 3 Reasons Window Cleaners Should Buy Yard Signs Right Now

If you own a window cleaning business or are thinking of starting one from the ground up, this post is for you. We’re going to examine one of the most cost-effective and impactful ways for you to get the word out about what you do without having to break the bank. Plus, we have some special offers to share at the end of this post – so be sure to read on.

It’s a good time to be a window cleaner.

Americans are spending more than ever on home improvement and maintenance, with some estimates putting that figure in the multiple thousands of dollars per year. And one of the most in-demand services in the home maintenance category is window cleaning.

But with increased demand for a service comes increased competition from service providers. New window cleaning businesses are constantly popping up in neighborhoods all over this country – and a company’s ability to get the word out about their business quickly and effectively can often mean the difference between success and failure for window cleaning contractors.

So, whether you’re a weekend warrior trying to make some extra money on nights and weekends or you’ve got a professional crew dedicated to adding some shine to your local neighborhood every day of the week, spreading the marketing message about your window cleaning business is your number one goal. And there is no advertising medium that combines ease-of-use, cost effectiveness, and exposure than quite like street yard signs.

Chances are they’re on your block right now

Most of us come across yard signs nearly every day during our daily commute. They might be supporting a political candidate or advertising the contractor service completing an addition, but they’re always popping up in one place or another. But have you ever stopped and thought why you see yard signs so often?

The answer: They actually work.

Yard signs work as a great marketing medium for window cleaners for a variety of reasons. Here are the top three:

Yard signs help reinforce the rule of seven

One of the most basic principles in marketing is that a marketing message or offer must be communicated at least seven times before it truly resonates or sticks with a potential new customer. Because yard signs are often places for days or weeks at a time in the same location, and are often visible on many different properties throughout a community, they instantly build that brand recognition and repetition that is so essential in marketing. The more someone sees your sign, the more they’ll remember what you do and who you are – making you their first call when they need your services.

Yard signs communicate trust from your neighbor

We live in a world now of online consumer reviews. Almost no one makes a purchase, hires a service, or schedules a dinner reservation without first checking out what their friends and neighbors have to say online about the business. When a yard sign is placed in a trusted neighbor or friend’s lawn, the review is instantly clear: they trust your business and want to make sure their neighbors know it. This kind of endorsement is worth tens of thousands of marketing dollars.

Many window washing contractors offer a discount to customers who allow place a sign in their yard before, during, and after their service – and it’s no secret why. The more time your sign spends in the yard, the bigger the exposure of the endorsement becomes. And time, in this case, quite literally, is money.

Yard signs are exceptionally affordable

Newspaper ads, billboards, online search advistering – all of these different advertising mediums have their place, but for window cleaning contractors who don’t traditionally have the big-spending marketing budget of the Fortune 500, it’s all about maximum impact for each and every dollar spent on promoting your business. That’s what makes street yard signs such a perfect pair with window cleaning – they’re hugely visible and exceptionally affordable.

In fact, with our current specials just for window cleaning contractors, you can order your first batch of yard signs for less than it’ll cost you to fill up the tank on your work truck. Plus, our library of customizable, creative, and proven-to-work designs can help you add your logo, colors, and marketing message to an eye-catching template all in just a few minutes. There has truly never been a better time to make your business look great.

Exclusive Deals for Window Cleaners


So now that you know our top three reasons why yard signs are perfect for window washers, the time is now to get started growing your business. With these reusable, cost-effective, and eye-catching marketing pieces, there’s no limit as to how big and fast your window cleaning business can grow.

Hanging Your Banner – Inside and Outside

In our last post, we talked about the importance of choosing exactly the right type of banner material and construction to suit your display needs. But just as important as choosing the right type of banner material and size for your display, is choosing the right way to hang and secure your banner to keep it both looking good and hanging strong in a variety of environments. Just like there are many ways to use a banner for promotion, so too are there many ways to hang a banner as well, and in this short guide, you’ll learn exactly which hanging materials and methods will work best for your banner display.

Hanging Banners Indoors – Our Recommended Method

Let’s start with the low-hanging fruit of the banner world: hanging banners indoors. Though there are still quite a few variables when it comes to displaying your banner inside, the ease of the relatively predictable conditions and surfaces make it hanging your banners inside easy, especially compared with outdoor installations.

For installation on the most common of indoor surfaces – drywall, paneling, and plaster – we recommend using screws with wide washers that will both cover the grommet holes on the edges of your banner and provide security for your vinyl from the tight fit of the screw.

Installing these screws is a very simple process that echoes any other interior screwing or hanging job. Simply measure the distance between the grommets on your banner and mark them on your wall where you’d like the banner to hang. Start the pilot holes with an electric or manual drill and hold the banner in place while driving the screws. If you’ve done your measuring and drilling correctly, the banner should be hanging flush against the wall with few wrinkles, sags, or dips. Because of the strength of both the grommets and the screws, this installation method should hold the banner secure for months or years to come.

Hanging Banners Outdoors – Options of All Kinds

Though many of our customers find outdoor banner displays to be among the most effective ways to get their marketing message out to the masses, outdoor displays do present a bit of a problem when it comes to knowing how to properly secure them.

Because of the wide variety of surfaces, situations, and platforms that will potentially hold and secure your outdoor banner, there are plenty of options available to keep your banner looking good without danger of blowing away or tearing.

Here’s look at the different hanging options available for your outdoor banner project.

Note: The many options listed here can also be used for indoor banners as well.

Velcro

A miracle product that we encounter daily on shoes, lunchboxes, and luggage, Velco, thanks to its ease-of-use and surprisingly sturdy strength is also a great way to hang banners both inside and out. It requires virtually no hanging hardware, and because it is available in rolls with adhesive already installed on the backside, it can be easily customized and installed in a matter of minutes.

Another benefit of using Velcro as a medium for hanging your banner is its non-permanence. Banners displayed with Velcro can easily be taken down at the end of a business day; moved at the end of a festival; or adorned with differing hanging hardware should circumstances change.

For indoor events like trade shows and fundraisers, and outdoor events like farmers markets or sponsorships, Velcro may just be the perfect go-to option for hanging your banner and keeping it looking great.

Suction Cups

Hard glossy surfaces can be some of the most difficult to navigate when hanging a banner. Windows, mirrors, glass doors, and other glossy surfaces can be easily damaged by many of the traditional banner hanging techniques if the installers are not careful. For these types of unique situations, suction cups are the best solution on the market for hanging small-to-medium sized banners, and best of all, they won’t damage the surfaces on which they’re used.

For safety and ease of use, we recommend suction cups be used on our lightweight 10oz indoor banners or mesh banners in sizes ranging from 2×4 all the way to 4×6. It’s also best if the banners are hemmed on all four sides with grommets on every corner to help hold the metal hook of the suction cups in place.

Suction cups can come in all shapes and sizes (just like our banners), but they’re not all created the same. We recommend the largest clear suction cups you can find and have personally tested those readily available at Home Depot. These suction cup hooks fit perfectly through the standard #2 (3/4-inch diameter, 1/4 inch hole) grommets we use at Printastic, and will help your banner display look beautiful on any glossy or glass surface.

Zip Ties

There may be no easier, affordable, or durable way to install your banner outdoors that with plastic zip ties. Incredibly strong, easy to find, and cost-effective, zip ties aren’t just an essential piece of any toolbox, they’re also a banner’s best friend. Whether you need to secure your banner to fencing, metal posts, or virtually any other outdoor material, zip ties will easily wrap through your banners metal grommets and hold the vinyl secure.

Though it couldn’t be easier to install a banner with zip ties, we highly recommend pulling the zip ties as tight as possible during the hanging process. This tightening will ensure that moderate winds will not disrupt your display, or turn your banner into a sail – keeping it looking beautiful and strong in a variety of weather.  

Bungee Cords

For the ultimate solution for your outdoor banner hanging needs, bungee cords provide the perfect mix of stability and flexibility to get you through a variety of weather conditions. Whether hanging between two polls, across the side of a building, over a street between two structures, or on a fence or lattice board, elastic bungee cords provide both a stable and secure connection to keep your banner hanging in place, but also the flexibility to deal with wind and pressure changes and take the stress away from your vinyl banner.

Plus, bungee cords, like zip ties, are extremely affordable and reusable, and are available at just about any hardware or general goods store. They come in a variety of shapes, sizes, and thicknesses so you can customize your needs exactly to your banner display.

Find What’s Best for You

Just like there are no one-size-fits-all solutions for banner material and sizes, there is no one-size-fits-all solution to hanging and displaying banners. We hope this guide on how to hang your banner indoors and outdoors has been helpful, and are always happy to offer friendly suggestions and banner hanging ideas to our customers. Don’t hesitate to reach out to us by phone or chat to help make your next banner hanging project perfect!

Your Guide to Choosing the Best Material for Your Banner

In the worlds of signs, print material, and marketing collateral, no promotional item is quite as versatile as a banner. Whether you’re showing off your shop or highlighting a new special special at your salon, a banner is the easiest and most eye-catching way to get the word out about your exciting announcement or business.

But once you get into actually researching and ordering a banner, you’ll quickly realize that there truly is no one-size-fits-all solution to every project’s needs. Banners from any reputable printer will have plenty of options to help you customize your signage and make sure it will fit your needs, your display space, and your goals.  

But one big question remains: How do I know what type of banner material to choose for my new banner?

Don’t worry – we’ve got you covered.

By the end of this blog, you’ll know all there is to know about choosing the right banner for your business to keep things looking great.

Let’s start with the basics. Before ordering a banner, we find it is helpful to ask yourself these three questions:

Will my Banner be inside or outside?

We all know that Mother Nature doesn’t always play nicely with outside displays – and banners are no different. The sun, the wind, the cold, and the drastic changes in humidity can all cause a banner that isn’t made of the right material to bend, crack, break, and fade well before its time.

On the flip side of that, indoor conditions that are more stable often require a less robust material than outside banners, which can help customers like you save on upfront costs without sacrificing a fantastic look.

How long do I want my banner to last?

We’ve had customers order banners for an incredibly wide variety of reasons. Some want to publicize a holiday sale, others want to thank a sponsor for their year-long support. The lifespan of a banner can be drastically different based on which materials you choose for it’s construction. Going into the design and buying process with a good idea of how long you’d like your banner to last and an idea of how many times you may reuse it, will help you select exactly the right material for your banner needs.

How will I be displaying my banner?

Maybe you’re looking for a large-sized banner to hang on a fence to cover up a construction site. Maybe you’re looking to thank sponsors with a double sided banner hanging from a gym ceiling. The options for utilizing banners are seemingly limitless.

Knowing how you’ll be displaying your banner, and the conditions in which it will hang will go a long way in helping you select the perfect banner material for your promotional project.


Now that you know the three most important questions to ask yourself when ordering a banner, let’s go over the many different material options for your order based on those answers.

Vinyl Banner Material Choices

At Printastic, all of our banner materials are made of high-quality vinyl for two simple reasons: durability and versatility. Our vinyl selections give you the most options for banner customization, while also providing the perfect canvas for beautifully printed images, text, and artwork.

13oz Standard Vinyl

If you’re looking for the perfect all-around solution for those indoor and light-stress outdoor display projects, our 13oz Select Vinyl just might be the perfect option for your. Tear resistant, smooth, and flexible, 13oz vinyl banners are durable and long-lasting, which make them a great investment for banners that have the potential to be used long term or repeatedly.

The 13oz Vinyl comes in two distinct finishes to help give your project that extra bit of customization. The Matte Vinyl is strong and durable with excellent print quality. Even in brightly lit areas of direct sunlight, a Matte banner remains free from reflections or glare making it easy to read even from a distance.

The Gloss finish on our 13oz banners offers that same durability and strength, but with maximum pop for your artwork for the biggest impact. Graphics and text appear bright and shiny, which helps to grab attention and get your message across to your customers or audience.

UltraFlex Specialty Vinyl Print Media

Like we said before, no promotional project falls into a one-size-fits-all category – including banners. That’s why extended specialty media printing options like Heavyweight Double Sided Vinyl and Airflow Mesh Vinyl are essential options when constructing your banner.

18oz Heavyweight Double Sided Vinyl

The 18oz Heavyweight Double Sided Vinyl is one of the strongest and most rugged banner options on the market today. Specifically designed for strength and outdoor installations even in the harshest of weather conditions, the Heavyweight Double Sided Vinyl can be used indoors or outdoors for long periods of time without worry of tearing or damage. Plus, its blackout material means it can uniquely be printed on both sides, giving you more display options than any other banner material.

8oz Mesh Vinyl

If you’re looking to display your banner in a windy location but don’t want to risk a flyaway or tear, the 8oz Mesh Vinyl is the perfect material for your project. While displaying fine image details for a high quality print, the mesh is perforated, which will allow air to flow through on even the windiest of days.


Now that you know all about the many vinyl media options available for your banner, all that’s left is to choose what’s right for you.

Still feel a little confused? Don’t worry – the chart below should help you select exactly the right material for your upcoming promotional project. Plus, our helpful print team is always available to answer your questions and help you create a banner you’ll love for years to come.

Want to know more about all of our banner options? Visit our banners page to learn more and start your project now!