Three Creative Ways to use Magnetic Vehicle Signs with Independent Contractors

Ask any member of the business world and they’ll tell you that things have changed more quickly over the last few years in business than ever before.

Unlike traditional employee/employer relationships, ore and more companies are finding ways to incorporate independent contractors and members of the “gig economy” into their business model to help maximize profits and pass competitive pricing on to their customers. 

A common theme among gig economy businesses is the utilization of non-company vehicles to help execute a business plan. Whether it’s home cleaners moving from job to job or local delivery routes of a major retail conglomerate, the need of businesses to utilize the vehicles of the independent contractors they employ is an essential piece of the puzzle.

But hiring and working with independent contractors while continuing to build a company and increase corporate branding is a challenge many businesses in the gig economy have faced – and the answer isn’t always easy. But at Printastic, we’ve found that the more creative you can be with your branding, the stronger your impact will be on your customer. 

In this article, we’re going to show off three creative ways gig economy businesses have utilized our awesome magnetic vehicle signs to help brand and build their business while maintaining their relationship and work with independent contractors. 


To Ask “How’s My Driving?”

If you’ve ever driven on any interstate or major road, chances are you’ve seen a semi-truck sporting a sign asking you the single most important question in the delivery business: How’s my driving?

This simple question is essential for any business that’s on the road for a variety of reasons. To start, it gives the general public a chance to interact with your brand and provide feedback as to how they think your employees are doing on the road. Secondly, it can help companies head-off any ongoing problems with unsafe or distracted drivers in their employ that management might not be aware of. 

Whether you have a company fleet of cars or trucks that you’re looking to install this all-important question on, or you simply want to attach it to your contractors who are out on the road in their own cars, using a magnetic vehicle sign to ask “how’s my driving?” can really positively impact your business.

Collect the feedback you want from others on the road without having to worry about expensive paint jobs or peeling ugly bumper stickers. Magnetic vehicle signs are truly a win-win for any business who values value and customer feedback. Plus, unlike stickers or paint jobs, magnetic vehicle signs allow you to remove your “how’s my driving” question whenever you might need to like during off-hours or special assignments.

To Equip Contractors with Company Signage

With the rise of the “gig economy” where everyday people are turning their free time and personal assets like cars, bikes, and homes into money-making ventures, the need to easily equip contractors with company swag and signage has never been higher. That’s where magnetic vehicle signs can make an affordable and easy branding device for your business.

If you’ve got employees out on the road doing anything from making deliveries to providing transportation, customized magnetic vehicle signs that sport your logo and contact information are absolutely essential to establishing corporate branding and consumer trust.

And, because of their ease of use and longevity, magnetic signs can easily be passed from vehicle to vehicle day in and day out. Much cheaper than a custom vehicle wrap or paint job, and much more professional looking than stickers or other types of signage, magnetic vehicle signs are the perfect choice for any kind of independent contractor-run business. 

To Recruit New Contractors

As we said at the opening of this article, the gig economy is bigger than ever. But, there are only so many contractors out there to fill the many gigs currently on the market right now. Recruiting is an essential part of building any business that wants to boom in the gig economy, and magnetic vehicle signs can play a big part in making that happen.

Just like using them to advertise your business, magnetic vehicle signs can be used to recruit new contractors into your company. Thanks to the generous canvass area and high-quality printing of our magnets, you can include a variety of information that will entice potential new employees including compensation details, responsibilities and hours, and, of course, contact information as to how they can apply.

Your company’s contractors are seen every day on the road by a countless amount of people – why not take advantage of this incredible audience to continue helping to build your workforce? At such a low cost, magnetic vehicle signs are truly a no brainer.

Bonus Tip: Use More Than One Sign for Maximum Impact

Vehicles on the road today, especially sport utility vehicles and trucks, offer tons of great real estate for you to display your signage – so don’t be afraid to mix and match several magnetic vehicle signs on one vehicle. This will allow you to communicate more of what you want your customers or potential new contractors to know about your business, without the high cost of other traditional advertising methods.  


Magnetic vehicle signs are one of our most popular products for a reason. They’re so easy to apply and remove, they’re incredibly versatile and can be used on just about any type of vehicle, and, best of all, they are amazingly affordable for the impact they can have on your business. 

If you’re looking for ways to build up your fleet of contractors, give your customers a way to give feedback on your business, or simply brand your business out on the road, custom magnetic vehicle signs are definitely the way to go. 

Not sure where to begin with your design? Don’t worry, we’ve got you covered. Our online template library offers hundreds of free designs that allow you to simply plug in your information and send to print. Or, if you’ve got a custom design in mind, you can either upload your own design file or use our advanced online design tool.

If you’re using magnetic vehicle signs in a fun and creative way to help build your gig-economy business, let us know in the comments below. We look forward to hearing your success stories!

Magnetic Vehicle Signs: The Essential FAQ

Magnetic car signs are one of our most popular products, and we are always happy to answer our customer’s questions about them. In this post, we’ve compiled some of the most common questions we receive about magnetic signs for vehicles and answered them here.


Are all custom magnetic car magnets printed the same size?

This is one of the most common questions we get when it comes to custom car magnets. In short, the answer is no. Because there are so many different sizes of cars, vans, trucks, and other vehicles on the road, we really strive to present custom magnetic sign options for each and every one of them – which means offering our custom car magnets in a variety of sizes.

And though the final choice of which size will work best for your specific vehicle is yours, here is our general rule of thumb when it comes to choosing the right size magnet for you.

Remember: For a magnet to fit securely onto your vehicle and not fall off during operation, it is absolutely imperative that it lay flat on a surface with no air pockets, moldings or hinges beneath. The numbers and measurements below are simply a guide and you should definitely measure your vehicle’s size before ordering your custom car magnet.


What kind of magnetic material is used to make your customized magnetic signs?

This is actually one of our favorite questions to answer because we work really hard to bring our customers the best possible products for the most reasonable prices.

The truth is: Despite what some printers may tell you, not all customized car magnets are built quite the same, and the thickness of the magnet material plays a role in not only how well the magnet itself will adhere to the vehicle surface, but also how long the magnet will last. A customized car magnet is an investment in your business, and you deserve only the best for your money.

All of those reasons and more are why we only print our custom vehicle magnets on 30mil thick Magnum Magnetic material. This professional-grade magnet is magnetized with 12 poles per inch which means you’ll find absolutely no dead spots across the whole surface area of the magnet. This is imperative for a secure hold.

About the thickness of two stacked credit cards, Magnum Magnetic material has an exceptional pull strength of 85lbs/ft2. This means that even at highway speeds, if your magnet has been installed properly to a flat area with no air pockets, your custom magnetic sign will properly adhere to its surface and resist peeling off. This kind of pull strength is only found in high-quality 30mil magnetic sheeting – another reason why it is our material of choice.


Are your custom magnetic vehicle signs printed in high quality?

Not all companies who print custom magnetic car signs are as obsessed with quality as much as we are, but we believe in processes and procedures that give our customers the best results. This is why we use a three-step process to print our magnets to ensure the highest-quality colors and prints.

Unlike many printers who print directly onto the magnetic material which can results in less-than-stellar-looking artwork and a limited lifespan, all of our custom car magnets begin with a high-resolution print onto adhesive vinyl. That vinyl is then laminated in a clear protective coating with a luster finish that delivers an extra layer of protection from both abrasions from flying matter and common chemicals found out on the roadways. Finally, we use a wide-format laminator to permanently adhere the vinyl to the magnetic backing material – creating a high-quality durable custom vehicle magnet that can stand up to some pretty harsh conditions.

Virtually no printer on the market times the time, energy, and equipment that we do to make sure your printing comes out perfect every time you order – and our custom vehicle magnets are no exception. You will no-doubt see the Printastic difference.


What kind of businesses can benefit from a custom magnetic vehicle sign?

Instead of answering this question directly, let us put it this way: what kind of businesses can benefit from low-cost high-visibility advertising in and around their target market? If you’re a business owner, we bet you’re salivating at the very prospect.

The reality of who a custom magnetic vehicle magnet can benefit is this: if your business could use more exposure, a widening of your customer base, and way to get in front of more potential customers, a magnetic car sign is definitely for you.

Perfect for businesses of all sizes – from a sole proprietor who wants to add their logo and contact information to their car without paying for an expensive wrap job, to a medium-sized business that wants to outfit their entire fleet of vehicles in matching artwork, custom magnetic signs are a low-cost high-impact way to get your marketing message out to the masses. And thanks to their low cost and lengthy lifespan, even seasonal businesses like lawn services and snow removal can get countless uses out of their vehicle sign.


Do I need an art degree/graphic designer to create a custom design for a magnetic vehicle sign?

Not all of us have a professional designer on staff or the creative juices to work expensive graphic design programs, but that’s perfectly okay. You don’t need either of those things to design an amazing looking sign.

Our design online option has literally hundreds of templates separated into all kinds of categories to help you select something that’s right for you and your business and create your custom magnetic sign in no time. You can also add in your contact information, logo, and any other graphic elements you may want to include.

If you do have a designer on staff or want to put together your own design, you can easily upload a high-quality file in a variety of formats including PDF, JPG, or PSD. Because we will only print artwork that will turn out high-quality and beautiful, we will let you know if there is a problem with what you’ve uploaded and will get it corrected before we go to print.


So there you have it – answers to the most frequent questions we receive about our custom magnetic car signs. If you have additional questions about what we offer or are ready to start designing your sign, be sure to check our magnetic vehicle sign page for more information.

Why Custom Car Magnets are Better Than Billboards

When small business owners and entrepreneurs begin to brainstorm about how to spread their marketing message as big and as far as possible, they often stumble upon an age-old idea they’ve seen time and time again: billboards.

While we certainly admire the desire to go big with a roadside advertisement of such epic proportions, we’re here to tell you that there are better ways to spend your dough that will both give you an overall more impressive impact and potentially save you ten of thousands of dollars of your marketing budget. That’s right; we’re talking about magnetic car signs.

A staple marketing tool for realtors, interior designers, window installers, and other service industries, magnetic car signs have been popping up in all kinds of businesses because, put simply, they work – and work well!

Whether you leave your car parked in a high-profile parking lot or intersection with magnets affixed, or simply drive around while doing your daily business, customized magnetic car signs are sure to give your business the meaningful exposure it needs to grow and thrive.

So, if you’re still considering gathering up the funds to purchase a temporary billboard out on the highway, here is a short list of why you should reconsider and invest in customized magnetic car signs instead:

Car signs are mobile; billboards are stationary

There is no doubt that billboards can make a big impact for the drivers who pass by them. But unless a driver is directly passing by your billboard investment and actively paying attention to what it says and retaining that information, billboards actually do little good. Many times, companies that spend big bucks on billboards see very little return on their marketing dollars – if any at all.

Magnetic car signs are a different story altogether. Because they instantly turn your personal car or company vehicles into mobile advertisements,  you can expose your marketing messages wherever you go to thousands of people for an unlimited amount of time. Compare that to the limited lifespan and month-to-month costs of a billboard and the numbers aren’t even close.

Plus, with custom magnetic car signs, you’ll find yourself advertising to a more diverse group of people. Most people follow similar routes each day, which means billboards will only expose your advertisement to a select group of people. With mobile magnetic car signs, you’ll be able to advertise to anyone and everyone who passes your car wherever you are – a huge benefit for a much lower cost than a billboard.

Size does matter – and bigger isn’t better

Many people think that because billboards are bigger than just about any other forms of advertising, they are instantly better – but that’s not quite true. Here’s why:

Roadside billboards are a fairly standard size and countless numbers of them exist alongside many highways and byways throughout the country. This, unfortunately for the many companies who have spent countless thousands of dollars on billboards in the past, makes them easy to ignore and forget.

Here’s a little exercise to prove our point: Try and think of the last billboard you passed on the highway. We bet you can’t do it. That’s because when you’re passing a stationary sign at 70 miles per hour, retention of a marketing message can be extremely difficult – especially if you’re trying to remember a website and a phone number along with a brand name.

Magnetic car signs solve all of those problems and more. During the normal flow of traffic, you tend to stay in and around the same cars – especially if you hit the same traffic light cycle. In heavy traffic, you can often find yourself positioned behind the same car for miles – and we bet you spend some time reading bumper stickers and memorizing vanity plates.

This situation is also what makes mobile magnetic car signs so valuable: time of exposure. When someone is next to you in traffic and you are displaying your mobile magnetic sign, you’re giving a potential new customer exposure to your brand, website, and phone number. A red light gives them more than enough time to take note of your web address or snap a pic to save your phone number for later use. Instead of dreading heavy traffic and stand-stills, you can now make them work for you thanks to magnetic car signs

Another benefit of adding magnetic car signs to your vehicle is legitimacy. Especially in the service industry, any kind of vehicle that interacts with customers will be better received when it is properly branded – so customers are comfortable with who are arriving at their home or office. In the service industry, better branding = happier customers.

The obvious: cost

Whether a small rural vinyl billboard or a high-tech digital sign in a major metropolitan area, all billboards have one thing in common: they’re expensive.

In fact, you can count on spending a major portion of your marketing budget and more if you’re planning on making billboards part of your arsenal. We say: spend smarter, not more.

On the flip side of the billboard situation is magnetic car signs. Staring at just $30 for a 12×18 vehicle sign, you’ll pay more for lunch next week than you will for a magnetic car sign that could last years and bring you big business. Plus, with volume discounts, you can outfit your whole fleet of vehicles for a reduced price – saving countless dollars on the much more expensive car wrapping process. Plus, unlike car wraps, you can simply remove your custom car magnets when you’re not on a business trip, leaving you with an anonymous vehicle when you need it.

Diversity of use

An often overlooked advantage of customized magnetic car signs is you can use them in other places that aren’t a vehicle. As long as the surface can hold a magnet, like a whiteboard in a boardroom or a fridge in a commercial kitchen, you can affix your custom car magnet for display. We’d like to see you try and fit a billboard in your boardroom.

While billboards do have their time and place for large companies looking for brand recognition, when it comes to bang for your buck and maximizing impact for low cost, nothing beats a customized car magnet. And for such a low cost per unit, you don’t have to worry about eating up the budget you’ve set aside for marketing and advertising.

We invite you to check out our custom vehicle magnet templates and start designing your next great marketing piece! Safe driving!