Double-Sided Banners – A Guide

Listen, we know we may be a bit biased when we say we love banners – what can we say; we’re passionate about what we do! – but it’s not without good reason. Banners are exceptionally useful, very affordable, and are a tried-and-true method of advertising businesses, events, and sales. And though we sell many different kinds of banners suited for many different purposes, one of our favorites is also one of our most popular: the double-sided banner.

Double-sided banners are one of our most innovative, durable, and popular products, and this is our guide to help you learn everything you need to know about this great marketing tool.

What exactly is a double-sided banner?

Before we get into all of the specifics of what make double-sided banners great, let’s first establish the basics of exactly what they are. A double-sided banner is a single banner that is printed back-to-back. This serves two purposes: you can either share the same message on both sides for maximum exposure when its placed in a location viewable from both sides or you can utilize the back and front real estate of the banner for two different messages. Because of this option, double-sided banners really are one of the most versatile products in the banner world.

Are all double-sided banners created equal?

In short: absolutely not. A double-sided banner’s look and longevity are directly related to the quality of the material used for printing and the printing process used to create the banner’s artwork. We have heard too many horror stories to count from customers who’ve purchased double-sided banners from other printers before coming to us – and we are delighted to say there is virtually no comparison to our double-sided banner printing process and product.

Many banner printers who sell double-sided banners online are still stuck in the past using an older printing process that neither looks good nor lasts long. Their method for double-sided printing is actually printing two different banners and sticking them together with glue to create a “double-sided banner.” You can imagine that a product this flimsy would be incredibly vulnerable to wear and weather even when hung in non-stressful environments.

For all of us at Printastic, we know that double-sided banner printing can be done better which is exactly why we’ve perfected the double-sided banner printing process. We start with one layer of unique, durable 18-ounce block-out heavy-duty 1000×1000 denier vinyl. Then we run that vinyl through our special printing process so both sides of the material are printed to look great.

This unique 18-ounce block-out vinyl helps create spectacular double-sided banners in several ways. First is its durability. 18-ounce vinyl is one of the heaviest vinyl options we offer, which also translates directly to its exceptional life and longevity. 18-ounce vinyl will last longer and look better than many other banner vinyls on the market. It’s heavy and reusable, and will not surrender to trying environmental factors that other banners may.

Secondly, the 18-ounce block-out vinyl is perfect for double-sided banners because it literally blocks out the other side of the banner from showing through – even when hung in direct sunlight. This helps keep the viewing side of your banner crisp and free of any kind of distractions that might show through on incorrectly constructed double-sided banner. This block-out technology is exactly what allows Printastic to be one of the few printers who are able to print a double-sided banner on the same sheet of high-quality vinyl instead of the old process of attaching two lesser-quality vinyl banners back-to-back.

Last, but certainly not least, because we are able to print on two sides of the same 18-ounce vinyl banner, your final product will remain lightweight and manageable – giving you the flexibility you need with the functionality that will best suit you banner investment.

Do double-sided banners require hanging hardware?

Just like the way your banner looks and where you choose to use it are totally up to you, the same is true with what kind of hanging hardware (if any) you want to add to your banner. At Printastic, we don’t believe in additional charges for standard banner hardware, which is why our #2 Nickel-plated metal grommets come standard on our double-sided banners installed at every two feet across the top and bottom.

However, if you have a specific use in mind or simply a preference for how grommets are attached to your banner, we can help! We can place grommets on just the four corners, just across the top and bottom of your banner, or simply leave the grommets off altogether. The choice is yours!

Do double-sided banners require hemming?

Hemming is a process we use often on smaller banners to reinforce a banner’s strength and structural integrity. In order to prevent fraying and increase a banner’s lifespan, about one inch of extra vinyl around each edge of the banner is heat welded to the back – creating a strong connection that virtually cannot be torn apart. Because of the strength of our 18-ounce block-out vinyl, hemming is not needed for durability or longevity on double-sided banners. Hemming would also obstruct any artwork on one of the banner’s sides, so it’s neither needed nor practical for our double-sided banners.

What about artwork? Do I need to design my own?

A double-sided banner is truly a blank canvass and can be utilized to communicate any kind of promotional or marketing message you’d like. But if you don’t have the tools to create those designs in-house, don’t worry: we’ve got you covered. Our easy-to-use online design tool is full of all kinds of fantastic templates to suit your needs and is yours to use without any additional charge. This tool will help give your banner a professional look without having to spend the time or money hiring a professional designer.

Alternatively, if you do have in-house design services or already have some designs created, you can easily upload your own design file or image in just minutes.


The Final Word on Double-Sided Banners

Double-sided banners are truly a unique and wonderful product for businesses, groups, and congregations of all sizes. If you think this awesome product may be right for your next banner purchase, you can find out more information on our double-sided banner page on our website.

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