How to Use Banners to Secure Success at Trade Shows

With summer coming to an end and fall soon to be upon us, businesses from across the country, and the world prepare to attend some of the biggest trade shows of the year. Whether you’re buying, selling, browsing, or just attending, these trade shows represent some of the biggest and best opportunities for commerce for businesses large and small. 

But with hundreds, even thousands, of booths and displays at many of these trade shows, one question remains key to any business looking to make an impression: How do you stand out from the crowd?

A winning strategy that many of our customers use are customized trade show banners. Extremely affordable, very versatile, and about as time-tested as marketing strategies can get, banners are easy to fit in your budget and even easier to customize for your business. 

Of the many different ways our customers use our customized banners at trade shows, here are some of our favorites:


A Simple Introduction Banner

Half the battle when launching a new product or entering a new market is getting your name out there and your products in front of the right people. That’s why many of our customers who are planning out their trade show attendance for the year order a simple introduction banner to adorn their trade show booth.

Introduction banners are as simple as they sound. They can feature as little as your logo and your business name, or be as complex as showing off a picture of our flagship product and your contact information. Either way, utilizing a simple introduction banner to share your name and claim to fame with potential buyers is a great way to utilize your tradeshow booth space and encourage people to find out more about your company and what you do.

Show Off Your Special or Sale Banner

Many of our corporate and business customers use banners to share with potential customers a sale or special they are currently running. Using banners to make this kind of product-centric announcements are a time-tested way to make the most out of the banner real estate. But the effectiveness of these banners isn’t just limited to storefronts or restaurants – they’re also very impactful for trade shows too.

When a customer walks by your booth and sees a banner announcing a sale or special, they’ll know instantly what you’re offering and for what price. This kind of to-the-point marketing can be especially effective in a trade show setting – as attendees are often overwhelmed by the number of vendors they have to interact with.

A simple message that shows off exactly what you’re offering can go a long way towards setting you apart from your competition and making you memorable in the minds of just the right people. 

Popular Products Available Here Banner

It seems that in every trade show season in just about every industry, there is one hot product or service that stands out above the rest. Many call this the “It” product of the season.

If your business has found that once-in-a-season product and want to show off to the rest of the industry where they can get it, a “popular products available here” banner is a perfect choice.

Just like a special or sale banner mentioned above, announcing that your booth is the place to buy exactly what the masses are looking for will help cut through all the distractions and let your potential customers know exactly where they can get what they want. Chances are, if you use a banner to position yourself as the place to buy the “it” product, you’ll get all of the business you need to make the show a success. 

Award Winner or Special Designation Banner

Many industries, especially those that hold annual trade shows, give out yearly awards to vendors. These awards, often voted on by peers in the industry, designate those who stand out or bring stand-out products to the marketplace. These awards also become great marketing tools – think J.D. Power & Associates for automobiles – and build consumer trust. 

But these awards are also great marketing tools for trade shows. Displaying a banner that shows you’ve won an award or have even been named a premier vendor will help show off your credentials and set you apart from everyone else. If you’ve won an award, a prominently displayed banner is exactly the right way to let everyone know.

Similar to announcing an award, banners are a great way to show off any specific designation your business might hold. If you’re a female- or veteran-owned business, if you make everything in the USA or from organic products, be sure to use a banner to show this off. While it may not impact the buying decisions of certain customers, to others it could make all the difference. Don’t be afraid to be a bit boastful in these situations – if you don’t sell yourself, who will?


If you’re planning on attending a trade show in the coming year, it’s imperative that you plan your booth, and your budget, in a way that will provide maximum impact for your bottom line. And there is simply no better way to get the word out than using a customized banner.

Banner of all sizes and types are available right on our website. You can upload your own design or use our sophisticated yet easy to use online design tool. To get started designing your new trade show banner, check out our custom banner page now.