Summer is a time when many small, local, and independent businesses thrive. Kids are out of school, walking traffic is up in downtowns, and customers are in the mood to browse the latest and greatest from their local purveyors.
But even though increased activity in the marketplace is a good thing, standing out among your fellow business-owners can be tough. That’s why today we’re going to talk about one of our most affordable solutions for advertising, wayfinding, and so much more: yard signs.
Yard signs are a time-tested marketing tradition that are common for one simple reason: they work. Whether it’s to advertise a garage sale, Memorial Day discount, free parking, or anything in-between, yard signs are a great answer for a multitude of different business issues.
Before we get into the specifics as to how yard signs are the perfect summer solution for your business, let’s answer the big question: Why yard signs?
Why Yard Signs?
Measuring 18×24, our yard signs are the ideal eye-catching size for drivers on the road or pedestrians on the street. They can not only fit logos, marketing messages, graphics, and phone numbers on both sides, yard signs are also the ideal size to fit in yards, on medians, or any other outside display place. You can also use them in shop windows and advertising boards.
No matter what other printers may tell you, not all yard signs are created alike – and many are made from cheap materials that simply don’t last. When the best materials aren’t used during the sign-making process, signs simply won’t look good and they won’t last. That’s why we only print our signs on fluted white corrugated plastic, also known by its manufacturer’s brand name Coroplast. This plastic is weather and UV proof for outdoor use up to 2 years in proper conditions – which means your signs will continue looking great for many seasons to come.
Our sign printing process is one-of-a-kind, which means you’ll get signs that outshine all of your competition. All signs ordered through Printastic are digitally printed in full color, which means you aren’t limited to what kind of colors, images, or logos you use in your design. Plus, if you’re not sure how you want your sign design to look, we offer our customers a whole library of free templates to get you started.
If the above reasons haven’t convinced you yet, maybe yard signs’ incredible durability will. When properly taken care of and stored, yard signs can last and look good for years – meaning your one-time investment can keep on giving and giving. That’s something you can’t say for flyers or one-time use posters.
So now that you know why yard signs are a great choice, here’s a few ideas how to use them to your advantage during the coming summer season.
How to Use Your Yard Signs
Announce a Sale
Everyone loves a sale, and with potential customers doing their homework more than ever before, it couldn’t be more important to let your crowd know about your awesome prices and selection. Whether you theme your sale around a holiday, a specific event, or one single product, yard signs are a great way to alert the public and invite them into your store.
Wayfinding to Your Store
Not every storefront or business is located right on Main Street, and even in these days of Waze and Google Maps, people still often need assistance locating places that aren’t quite on the beaten path. That’s where wayfinding yard signs come in.
You can fill your yard sign with all kinds of essential information, and still have enough room for logos, arrows, or anything else your customers may need to find you. Don’t forget: successful marketing is based on repetition, so don’t be afraid to put out more signs than you think you need – you can truly never have too many.
Summer is the season of sponsorships – and for good reason. Now begins all kinds of outdoor community events and celebrations and they all need sponsorship. From charity softball games and county fairs to golf outings and fundraisers, whenever a sponsorship is purchased, a yard sign can be a great token of thanks and exposure for the generous business or individual. So, if you’re looking for the perfect promotional incentive to secure that donation, customized yard signs are the way to go.
Here’s a pro tip: If you’re thinking of printing yard signs for each sponsor at your event, be sure to print an extra copy of each one to give to your sponsor as a token of thanks. They may just display it in their store or office, which will help get you as much exposure as possible for next year’s event.
Advertising Your Business
This one might seem obvious to some of our readers, but we couldn’t help but include it because of how powerful it can be. Using yard signs to advertise your business is a low-cost way to yield high-impact results. No matter what you do or where you do it, some strategically placed yard signs throughout your community can be a great way to introduce your business to your neighbors and solicit new customers without a high-priced advertising campaign. Ever notice how window washers, construction companies, and realtors don’t hesitate to put their sign on their customer’s lawns? Again, there is a reason: it works!
Yard signs are one of the most universally and uniqely customizable print products that we offer. From the design you create on the front and back to the area and location you choose to display them, yard signs are an easy and affordable way to take your business, fundraiser, sale, or promotion to the next level.
Not sure where to start for your yard signs order? Check out our yard signs page for more information about when and where to get started.