Ask any member of the business world and they’ll tell you that things have changed more quickly over the last few years in business than ever before.
Unlike traditional employee/employer relationships, ore and more companies are finding ways to incorporate independent contractors and members of the “gig economy” into their business model to help maximize profits and pass competitive pricing on to their customers.
A common theme among gig economy businesses is the utilization of non-company vehicles to help execute a business plan. Whether it’s home cleaners moving from job to job or local delivery routes of a major retail conglomerate, the need of businesses to utilize the vehicles of the independent contractors they employ is an essential piece of the puzzle.
But hiring and working with independent contractors while continuing to build a company and increase corporate branding is a challenge many businesses in the gig economy have faced – and the answer isn’t always easy. But at Printastic, we’ve found that the more creative you can be with your branding, the stronger your impact will be on your customer.
In this article, we’re going to show off three creative ways gig economy businesses have utilized our awesome magnetic vehicle signs to help brand and build their business while maintaining their relationship and work with independent contractors.
To Ask “How’s My Driving?”
If you’ve ever driven on any interstate or major road, chances are you’ve seen a semi-truck sporting a sign asking you the single most important question in the delivery business: How’s my driving?
This simple question is essential for any business that’s on the road for a variety of reasons. To start, it gives the general public a chance to interact with your brand and provide feedback as to how they think your employees are doing on the road. Secondly, it can help companies head-off any ongoing problems with unsafe or distracted drivers in their employ that management might not be aware of.
Whether you have a company fleet of cars or trucks that you’re looking to install this all-important question on, or you simply want to attach it to your contractors who are out on the road in their own cars, using a magnetic vehicle sign to ask “how’s my driving?” can really positively impact your business.
Collect the feedback you want from others on the road without having to worry about expensive paint jobs or peeling ugly bumper stickers. Magnetic vehicle signs are truly a win-win for any business who values value and customer feedback. Plus, unlike stickers or paint jobs, magnetic vehicle signs allow you to remove your “how’s my driving” question whenever you might need to like during off-hours or special assignments.
To Equip Contractors with Company Signage
With the rise of the “gig economy” where everyday people are turning their free time and personal assets like cars, bikes, and homes into money-making ventures, the need to easily equip contractors with company swag and signage has never been higher. That’s where magnetic vehicle signs can make an affordable and easy branding device for your business.
If you’ve got employees out on the road doing anything from making deliveries to providing transportation, customized magnetic vehicle signs that sport your logo and contact information are absolutely essential to establishing corporate branding and consumer trust.
And, because of their ease of use and longevity, magnetic signs can easily be passed from vehicle to vehicle day in and day out. Much cheaper than a custom vehicle wrap or paint job, and much more professional looking than stickers or other types of signage, magnetic vehicle signs are the perfect choice for any kind of independent contractor-run business.
To Recruit New Contractors
As we said at the opening of this article, the gig economy is bigger than ever. But, there are only so many contractors out there to fill the many gigs currently on the market right now. Recruiting is an essential part of building any business that wants to boom in the gig economy, and magnetic vehicle signs can play a big part in making that happen.
Just like using them to advertise your business, magnetic vehicle signs can be used to recruit new contractors into your company. Thanks to the generous canvass area and high-quality printing of our magnets, you can include a variety of information that will entice potential new employees including compensation details, responsibilities and hours, and, of course, contact information as to how they can apply.
Your company’s contractors are seen every day on the road by a countless amount of people – why not take advantage of this incredible audience to continue helping to build your workforce? At such a low cost, magnetic vehicle signs are truly a no brainer.
Bonus Tip: Use More Than One Sign for Maximum Impact
Vehicles on the road today, especially sport utility vehicles and trucks, offer tons of great real estate for you to display your signage – so don’t be afraid to mix and match several magnetic vehicle signs on one vehicle. This will allow you to communicate more of what you want your customers or potential new contractors to know about your business, without the high cost of other traditional advertising methods.
Magnetic vehicle signs are one of our most popular products for a reason. They’re so easy to apply and remove, they’re incredibly versatile and can be used on just about any type of vehicle, and, best of all, they are amazingly affordable for the impact they can have on your business.
If you’re looking for ways to build up your fleet of contractors, give your customers a way to give feedback on your business, or simply brand your business out on the road, custom magnetic vehicle signs are definitely the way to go.
Not sure where to begin with your design? Don’t worry, we’ve got you covered. Our online template library offers hundreds of free designs that allow you to simply plug in your information and send to print. Or, if you’ve got a custom design in mind, you can either upload your own design file or use our advanced online design tool.
If you’re using magnetic vehicle signs in a fun and creative way to help build your gig-economy business, let us know in the comments below. We look forward to hearing your success stories!