Customized yard signs are one of our biggest and most popular promotional products on the market today for businesses of all sizes. Simple, compact, extremely versatile, and affordable even in the tightest of advertising budgets, yard signs can be used in a variety of ways in a variety of locations – making them one of the all-around most powerful marketing tools entrepreneurs and corporations alike an employ.
But, just like any other piece of marketing material, if yard signs aren’t designed with a purpose in mind, their impact and effectiveness can be underwhelming at best. That’s why we’ve put together this short list of tips we like to give our customers when it comes to designing and ordering yard signs for their business to make sure they get the most bang for their buck.
Here are a few of our favorite tips to knock your yard sign out of the park:
Double Your Impact with a Double-Sided Sign
When you’re planning out your list of locations where you are going to display your customized yard signs to advertise your business, chances are that you’ll come up with very few that don’t have traffic, pedestrians, or viewers coming from both sides. That’s where a double-sided sign can truly be valuable.
Double-sided signs double your visual impact and are printed in the highest quality on the same white corrugated durable plastic that we use on our single-sided signs. Now, instead of wasted space, you’ll have double the real estate to promote your marketing message to the world without having to employ multiple signs or advertising avenues. A no-brainer, double-sided signs are one of our most popular yard sign options and something we highly recommend to our customers.
Keep the Copy a Comfortable Length
As entrepreneurs and small business owners, we know that our customers have plenty they’d like to tell the world about what they do and how they do it. But that kind of language is best reserved for one-on-one interactions or long-form marketing collaterals like brochures, catalogs, or websites – not yard signs.
Instead of using up the precious real estate on a yard sign with lots of words, think of it instead as a mini-billboard or business sign and use it primarily as a device to share the essential information about your business like your logo, phone number, and website.
In addition to those essentials, it can also be valuable to add in some big idea bold topics about what you do with phrases like “Window Cleaning” “General Contracting” or “Tax Services.” This will instantly inform your potential customers about what you do – catching their eye and beginning the all-important process of market retention. The more they see your logo and website associated with a service they’re looking for, the better chance you have of winning their business.
When all else fails, consult a professional designer
Not everyone has the creativity and skills to master creative sign designs and not every business can afford to have a graphic designer on staff. Instead of taking a chance and creating an in-house design that doesn’t quite hit the mark, we suggest defaulting to a can’t-miss design template that will be sure to grab attention and eyes from passers-by.
Fortunately, we’ve got you covered when it comes to giving you access to hundreds of beautiful professionally-designed templates without any additional cost. Whether you’re advertising your paint business and need a beautiful sign design or you want to make sure your septic service is shown off in the best light, our library of templates has everything you need to get started quickly and ensure the biggest and best impact possible from your customized yard signs.
Let’s face it: There’s no simple science when it comes to designing the perfect customized yard sign for your business. But in our years of printing thousands of thousands of custom yard signs for customers all over the United States, we’ve found that following these few simple rules will result in the best yard signs possible for your business.