On our blog, we’ve spent quite a bit of time talking about one of our favorite products: vinyl banners. That’s because, not only are vinyl banners exceptionally affordable and can be used in just about any situation, but they’re also incredibly effective at grabbing your potential customer’s attention and keeping it – wherever the banner is hung.
When it comes to banners, we’ve talked about the importance of choosing the right material for your custom vinyl banner and the best way to hang your banner both inside and outside. We’ve covered how double-sided banners can be the perfect choice for the right situation and how wholesale banners can give you the best bang for your marketing buck.
Today, we’re going to cover something a little different, but trust us: if you’re in the market for banners for your business or group, you’ll want to read on.
Today, we’re talking all about the right way to start your banner design to grab your customer’s attention and keep it!
Starting Your Design: Size
Designing a custom vinyl banner is just like designing any other piece of marketing material. You have to think of exactly what you’d like to say, how you want to say it, and find the best way to fit it into the medium you’re working with.
When it comes to vinyl banners, our selection of different sizes – from 2×2 to 10×50 – gives you as much flexibility as you need to get your design as large and as visible as possible.
So, when you’re starting your design and thinking about grabbing the attention of your customers, think about size first. If you pick the right size for your space, you’ll be much more apt to grab and keep attention.
Starting Your Design: Logo
Your logo is an essential part of your business and should be included in just about every marketing effort you make – and banners are no different. Including your logo will help not only grab attention but also with brand recognition – which has shown to be one of the most important factors driving consumer choice in the market today.
When you’re deciding on how to put together the best banner design for your business, be sure to make your logo front and center in what you do. Your customers will love you, and recognize you, for it.
Starting Your Design: Colors
Chances are if you’ve had a professional logo made for your company, you also have an idea of what kind of colors work best for your business. And while there are many colors that, according to conventional wisdom, are perennial winners in the attention-grabbing category like red and green, we think a significant splash of ANY color will do as long as it is used correctly in your design.
So, when you’re going back and forth on how to make your design look the best it possibly can, considering using a significant amount of color to make yourselves stand out. White writing with a black background just isn’t as exciting as bright, bold, and beautiful colors.
Starting Your Design: Messaging
Very few people will stop to read or retain the information in a very busy banner. And though we can make banners of many different sizes, it’s always best to use the space to get your message across as simply as possible.
Whatever message you want to get out via your banner, figure out the best way to say in just a few words or statements and your banner will have a bigger impact. Remember: less is more!
Starting Your Design: Images
There’s a reason the old adage says that pictures are worth 1,000 words – it’s true!
No matter how concise and direct your messaging is, no words will ever compare to the power of pictures. If you have high-quality images of what you do or what you’d like to sell, it doesn’t hurt to include them in your banner design as an extra attention-grabber. People like to know what to expect before making a purchase or attending an event – so give them what they want!
When you arrange pictures in a tasteful way, it can make all the difference in your banner design.
Starting Your Design: Use a Template
Sure, there are some simple rules for getting your banner design started the right way, but why start things from scratch if you don’t have to?
At Printastic, we pride ourselves on offering one of the best libraries of templates anywhere in the printing business – and they’re all free for you to use.
No matter what your industry or your banner’s purpose, we’re sure that you’ll find something you’ll love. And, these templates are plug and play, which means you can upload your logo, change the colors, and in just a few short minutes, you’ve got a fully customized banner ready to go.
If you’re ready to get your banner project off the ground, start with our online design tool and template library. We’d love to help you design something spectacular!