When small business owners and entrepreneurs begin to brainstorm about how to spread their marketing message as big and as far as possible, they often stumble upon an age-old idea they’ve seen time and time again: billboards.
While we certainly admire the desire to go big with a roadside advertisement of such epic proportions, we’re here to tell you that there are better ways to spend your dough that will both give you an overall more impressive impact and potentially save you ten of thousands of dollars of your marketing budget. That’s right; we’re talking about magnetic car signs.
A staple marketing tool for realtors, interior designers, window installers, and other service industries, magnetic car signs have been popping up in all kinds of businesses because, put simply, they work – and work well!
Whether you leave your car parked in a high-profile parking lot or intersection with magnets affixed, or simply drive around while doing your daily business, customized magnetic car signs are sure to give your business the meaningful exposure it needs to grow and thrive.
So, if you’re still considering gathering up the funds to purchase a temporary billboard out on the highway, here is a short list of why you should reconsider and invest in customized magnetic car signs instead:
Car signs are mobile; billboards are stationary
There is no doubt that billboards can make a big impact for the drivers who pass by them. But unless a driver is directly passing by your billboard investment and actively paying attention to what it says and retaining that information, billboards actually do little good. Many times, companies that spend big bucks on billboards see very little return on their marketing dollars – if any at all.
Magnetic car signs are a different story altogether. Because they instantly turn your personal car or company vehicles into mobile advertisements, you can expose your marketing messages wherever you go to thousands of people for an unlimited amount of time. Compare that to the limited lifespan and month-to-month costs of a billboard and the numbers aren’t even close.
Plus, with custom magnetic car signs, you’ll find yourself advertising to a more diverse group of people. Most people follow similar routes each day, which means billboards will only expose your advertisement to a select group of people. With mobile magnetic car signs, you’ll be able to advertise to anyone and everyone who passes your car wherever you are – a huge benefit for a much lower cost than a billboard.
Size does matter – and bigger isn’t better
Many people think that because billboards are bigger than just about any other forms of advertising, they are instantly better – but that’s not quite true. Here’s why:
Roadside billboards are a fairly standard size and countless numbers of them exist alongside many highways and byways throughout the country. This, unfortunately for the many companies who have spent countless thousands of dollars on billboards in the past, makes them easy to ignore and forget.
Here’s a little exercise to prove our point: Try and think of the last billboard you passed on the highway. We bet you can’t do it. That’s because when you’re passing a stationary sign at 70 miles per hour, retention of a marketing message can be extremely difficult – especially if you’re trying to remember a website and a phone number along with a brand name.
Magnetic car signs solve all of those problems and more. During the normal flow of traffic, you tend to stay in and around the same cars – especially if you hit the same traffic light cycle. In heavy traffic, you can often find yourself positioned behind the same car for miles – and we bet you spend some time reading bumper stickers and memorizing vanity plates.
This situation is also what makes mobile magnetic car signs so valuable: time of exposure. When someone is next to you in traffic and you are displaying your mobile magnetic sign, you’re giving a potential new customer exposure to your brand, website, and phone number. A red light gives them more than enough time to take note of your web address or snap a pic to save your phone number for later use. Instead of dreading heavy traffic and stand-stills, you can now make them work for you thanks to magnetic car signs
Another benefit of adding magnetic car signs to your vehicle is legitimacy. Especially in the service industry, any kind of vehicle that interacts with customers will be better received when it is properly branded – so customers are comfortable with who are arriving at their home or office. In the service industry, better branding = happier customers.
The obvious: cost
Whether a small rural vinyl billboard or a high-tech digital sign in a major metropolitan area, all billboards have one thing in common: they’re expensive.
In fact, you can count on spending a major portion of your marketing budget and more if you’re planning on making billboards part of your arsenal. We say: spend smarter, not more.
On the flip side of the billboard situation is magnetic car signs. Staring at just $30 for a 12×18 vehicle sign, you’ll pay more for lunch next week than you will for a magnetic car sign that could last years and bring you big business. Plus, with volume discounts, you can outfit your whole fleet of vehicles for a reduced price – saving countless dollars on the much more expensive car wrapping process. Plus, unlike car wraps, you can simply remove your custom car magnets when you’re not on a business trip, leaving you with an anonymous vehicle when you need it.
Diversity of use
An often overlooked advantage of customized magnetic car signs is you can use them in other places that aren’t a vehicle. As long as the surface can hold a magnet, like a whiteboard in a boardroom or a fridge in a commercial kitchen, you can affix your custom car magnet for display. We’d like to see you try and fit a billboard in your boardroom.
While billboards do have their time and place for large companies looking for brand recognition, when it comes to bang for your buck and maximizing impact for low cost, nothing beats a customized car magnet. And for such a low cost per unit, you don’t have to worry about eating up the budget you’ve set aside for marketing and advertising.
We invite you to check out our custom vehicle magnet templates and start designing your next great marketing piece! Safe driving!