Why Yard Signs Work for Real Estate Agents

For most of the United States, it seems like the dog days of summer couldn’t be further away than they are now. Snow is on the ground, temperatures are flirting with single digits, and the days seem to only last as long as the sun can stand the cold.

But, believe it or not, now is the best time to start planning for the coming spring and summer season if you’re a business owner – and if you’re a real estate agent, broker, or home buyer, this expediated timeline holds especially true. 

It’s no secret that, in the world of real estate, the months of May to August are by far the busiest and most successful for home buying and selling. The warming temperatures, school breaks, and summer activities make it an ideal time for listing and buying houses and other pieces of real property – and real estate agents know that a strong four months in May-August can make or break their entire fiscal year.

But promoting yourself or your agency isn’t always easy in your community. The market is crowded with other agents and brokers, and big national brands are moving ever closer to dominating even the smaller markets across the country. It seems, year after year, you must work even harder to differentiate yourself from your competition.

Don’t we already use signs?

Real estate agents have always used signage as part of their marketing strategy – but the big, bulky wooden signs that we’ve seen adorn many front lawns in just about every community in the United States are not only expensive, but they’re also a pain to install, move, and remove. Many times, you have to pay someone to do so.

In this post, we’re going to show you how our durable, affordable, and fully customizable lawn signs can easily replace your more traditional wooden real estate signs and result in better exposure and performance out there in the market – all while lowering your marketing spend!

Location, Location, Location

It’s been said that the three most important words in real estate are location, location, location, and not only does this apply to property, it also applies to your signage.

With traditional real estate signs, you can only really place them on the front lawn – hardly ideal for maximum exposure. When you utilize customized lawn signs as part of your marketing push, your contact information can be placed just about anywhere on the property: the curb, the garden, the corner – almost anywhere. With this flexibility, you can dispatch multiple signs on just about any piece of property you’re selling – resulting in consistent exposure and brand retention. 

The Bottom Line

Anyone who has been in the real estate game for any amount of time knows that replacing those custom wooden signs can be expensive and troublesome. They’re not always easy to order, and they don’t quite hold up to the elements as well as we’d all like – especially for the money. In short: they can be a real pain to work with.

But all of the pain points described above for more traditional real estate signs go away the minute you choose to go with custom yard signs for your real estate business. The cost is low, the designing and ordering can literally be done in a matter of minutes, and our durable corrugated plastic material is both weather and UV proof for outdoor use – giving you up to two years of use on each sign that you order. 

What also makes our customizable yard signs a great value is that the more you order, the cheaper the price. Meaning you can order multiple kinds of signs for multiple situations and you’ll still be under budget.

Easily Share Other Essential Messages

For real estate agents and brokers, it’s not just your contact information that you want to share. Sometimes, you want to inform people of an upcoming open house or auction, or even provide wayfinding directions from a main street to the house or building you’re selling. Fully customizable yard signs can help here too. 

No matter which message you need to communicate or why, you can easily design an inexpensive, high-quality, reusable yard sign to make sure any and all potential customers are made aware of the marketing message you’re trying to communicate. 

The busiest months of the real estate calendar are quickly approaching, and if you’re planning to make 2020 one of your strongest years on record, incorporating fully customizable yard signs into your real estate marketing strategy is a sure-fire way to get a leg up on your competition. 

Start your design now with our free online design tool or upload your completed artwork now – you will have signs in hand before the weather even begins to break with our super fast shipping!