Whether you’ve got a marketing budget of a million dollars or more, or you don’t have any kind of marketing budget at all, custom yard signs can be a spectacular investment to help you build your customer base, get the word out about what you do, and add a bit of professionalism to every job you contract.
Exceptionally affordable and durable, our yard signs can be customized to reflect any kind of marketing message or logo, and, thanks to our templates and online designer, you can have a professionally designed yard sign completed, printed, and on its way to you in just about no time.
We know that businesses and services of all kinds can benefit from adding yard signs to their marketing repertoire, and today we’re going to discuss just how powerful they can be for a variety of vocations. If you’re a small business owner, a skilled tradesman, or a service provider, we bet you’ll find whatever you do on the list below.
Indoor Workers: Contractors
Talk to any person who owns a home and they will tell you: finding a reliable, reasonable, and recommended general contractor to do work around the house can be one of the biggest chores imaginable. Outside of word of mouth or trusting website reviews, finding a legitimate contractor among a group of amateur do-it-yourselfers can be like trying to find a needle in a haystack. But contractors who stand behind their work and are looking to build up their customer base can do so easily with customized yard signs.
Because much of the work a general contractor will do in a home or a commercial building takes place in the interior, it’s often not easy to advertise your business to the masses. However, using a lawn sign to announce where you’re doing work and your contact information can help communicate your information to all interested parties in a tactful, professional, and low-cost way.
Vehicle wraps can be expensive, and advertising campaigns with mailers or television commercials can blow your whole budget. But, the simplicity of a yard sign placed in the lawn of wherever you and your crew are doing work this week can help you make a big splash time and time again.
If you’re a neighborhood general contractor and you want to get the word out about the great work you do, customized lawn signs are definitely the way to go.
This information also applies to a variety of other vocations including handyman, electricians, plumbers, HVAC service companies, and more!
Service Providers: Window Washers
We’ve blogged in the past about why window washers and yard signs are a perfect match, so we won’t go into it in too much detail here. However, it’s important to remember that window cleaning is such a specialized service, that people may not even be aware they need it until they’re reminded it’s out there.
For window cleaners, customized yard signs can be used not only to promote your specific company but to also spread awareness about window cleaning as a service. The more people you can remind that professional and affordable window cleaners are in their neighborhood, the more potential customers will be taking a closer look at the glass in their home and deciding to pick up the phone. It’s truly a win-win situation.
This information also applies to a variety of other vocations including home cleaners, carpet and floor cleaning companies, gutter cleaners, and more!
Outdoor Workers: Roofers
While contractors, plumbers, and electricians tend to work inside the home, roofers are one of the few home services that operate solely on the outside – and this is yet another aspect of your work that you can use to your favor! When a work crew is outside of a house, it grabs attention from neighbors, passing cars, and pedestrians – and you couldn’t ask for a better introduction to your business.
But, unless you’re prepared to stop your work and offer each interested party who passes by a business card, your potential for counting them among future customers is all but lost. That’s where yard signs come in.
While your work may be grabbing their attention, it’s the yard sign that will let them know who you are and how to contact you. This is the kind of information that is essential to gathering new business right in the same neighborhood – increasing your revenue and footprint in the communities you want to be in. Plus, when the job is done, you can remove the yard sign and reuse it next time – helping to create that essential brand repetition you need to become a household name.
This information also applies to a variety of other vocations including gardeners and landscapers, lawn and sprinkler services, cement laying companies, fencing companies, and more.
As you can see from our list, there is virtually no type of industry that won’t benefit from the use of customized yard signs as part of their marketing efforts. To get started designing yours, check out our Yard Signs page for more information and our online design tool! It’s as easy as can be to start using lawn signs today.