Booth Banner Design & Display Tips
Walk the floor at any trade show exhibition hall and you will find banners being used in a variety of ways to attract booth traffic, highlight new products, promote special offers and raise brand awareness. In fact, banners are one of the most versatile advertising methods available to exhibitors because they are cost-effective, highly flexible, and available in a variety of sizes and formats.
Whether you intend to create your own design or use one of Printastic’s templates, follow these guidelines to maximize effectiveness:
In addition, prior to placing a banner printing order, make suer that your banner size, design and message are a good match for the trade show you’re attending and appeals to your target audience.
Most trade shows provide guidelines for standard banner sizes that apply different booth areas. Yet, if you have something special to promote, you may want to opt for an oversized banner to create additional buzz and excitement on the trade show floor.
Effective trade show banners must be pleasing to the eye, easy to read, and singularly focused. Consider the following four elements for your design:
- Bold, short headline
- Vivid photography or image
- Brief copy points
- Call-to-action with your logo and tagline
Italic fonts and serif fonts, like Times New Roman, are hard to read – especially from a distance – and therefore should be avoided in banner printing.
The size of the fonts you use will depend largely on the size of the banner. For more information on proper letter sizing for your banner, click here: https://www.printastic.com/vinyl-banners/faq/banner-letter-sizes.html
Most shades of green and blue are calming and pleasing to the senses. Yet they may not be strong interest grabbers. Silver, grey, white and black denote modern and upscale. Orange and yellow are high-energy colors and red is recognized as an attention-getter.
Keep in mind that bright colors will attract attention; yet, overuse may take away from your message. Bold color photography can also make a stunning impression. Once you determine the colors you want to use, ensure you have high contrast between the background color of the banner and the type color to enhance readability.