Well designed Banners are commonly used to advertise incentives for store owners in the retail and service sectors of business. Since banners are one of the most effective and affordable means for any business to advertise, it stands to reason that many business owner employ banners in their promotional efforts throughout the year. When thinking of the right kind of attention getting artwork, preparing a clear cut call to action slogan or message is gong to be crucial to ensuring a campaign is successful.
Some ideas to help you begin creating your next banner should pose a few questions that any business owner must ask:
- Is the banner going to used to share information to a targeted audience or to the general public?
- Will the banner be conciliatory in a manner that thanks the community for their support or will your message convey an incentive?
- Will your banner's message celebrate a common event that the general public is already familiar with or will your message be used to educate the community of a new event?
- Are you promoting a product offering or service special?
- Are you promoting an every day accessible item that can be found all the time, or is the promotion a one time offering?
Realizing your message is the first step in creating a banner. By utilizing straightforward and uncluttered designs are perfect for directional signs whereas using eye-catching designs are perfect for advertising products or services.
Remember, designing a call to action banner for a storefront window cannot look the same as a designing a call to action banner for a highway sign.
Knowing the purpose and understanding the message to be conveyed will make the creative process easy, but when thinking of your call to action, determining the audience and where that audience will be located is also an important part of attracting the attention you are wanting. For example; if your audience will be outdoors in a walking environment you will be more likely to add some details to your message you may not be able to do if your audience were primarily motorists driving down the road. In fact, taking into consideration the response time each reader, based on their actions, will have to perceive your message will help you decide which call to action concept would be best displayed. Knowing how a sign will be used and where it will be displayed are some important key components in making a successful banner, and knowing the right language to use in the design or the banner can make all the difference in the world as to how effective your call to action message will be interpreted.